1 / 8

google new updates

Google Panda and Google Penguin are specific algorithm updates that Google has implemented in the past to improve the quality of search results and combat spammy or low-quality content.

Mahima19
Download Presentation

google new updates

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Google new updates

  2. Brief overview Google Panda and Google Penguin are specific algorithm updates that Google has implemented in the past to improve the quality of search results and combat spammy or low-quality content.

  3. Google Hummingbird Introduced in September 2013, Google Hummingbird aimed to better understand the intent behind search queries and provide more relevant search results. It focused on semantic search and natural language processing, allowing Google to interpret complex search queries and deliver more precise results.

  4. Google RankBrain Announced in October 2015, Google RankBrain is an AI-powered algorithm that helps Google process and understand search queries, especially those that are ambiguous or unique. RankBrain uses machine learning to improve search results and adapt to new search patterns and user behaviors over time.

  5. Mobile-Friendly Update (Mobilegeddon) Rolled out in April 2015, the Mobile-Friendly Update prioritized mobile-friendly websites in mobile search results. Websites that were optimized for mobile devices and provided a better user experience on smartphones and tablets were rewarded with higher rankings in mobile search.

  6. BERT (Bidirectional Encoder Representations from Transformers) Unveiled in October 2019, BERT is a natural language processing algorithm designed to better understand the context and nuances of words in search queries. BERT helps Google interpret the meaning of words in relation to the rest of the query, leading to more accurate search results, especially for longer, conversational queries.

  7. Core Updates Google regularly releases broad core algorithm updates that can impact search rankings and traffic for websites across various industries and niches. These core updates aim to improve the overall quality and relevance of search results and may involve adjustments to how Google assesses content, relevance, and authority.

More Related