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Google Algorithm Updates

Google's algorithm updates are a crucial aspect of the search engine's continuous efforts to enhance search results, improve user experience, and combat spammy or low-quality content. These updates are designed to refine how Google interprets search queries and ranks web pages, ultimately shaping the landscape of online search. Over the years, Google has rolled out various significant updates, each with its own specific focus and objectives.<br><br>

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Google Algorithm Updates

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  1. GOOGLE ALGORITHM PRESENTED BY :- PRANAV

  2. WHAT IS GOOGLE ALGORITHM ? In simple terms, the Google algorithm in SEO (Search Engine Optimization) is like a set of rules or instructions that Google uses to decide which websites should show up when someone searches for something.

  3. KEY COMPONENTS OF GOOGLE ALGORITHM :- ● Relevance ● Quality ● Backlinks ● User Experience ● Freshness ● Structured Data

  4. MAJOR GOOGLE ALGORITHM UPDATES ARE :- Panda (February 2011) Penguin (April 2012) Hummingbird (August 2013) Pigeon (July 2014) Mobilegeddon (April 2015) RankBrain (October 2015) Possum (September 2016) Fred (March 2017) Medic (August 2018) BERT (October 2019) Page Experience Update (June 2021) ● ● ● ● ● ● ● ● ● ● ●

  5. PANDA (February 2011) Panda was designed to reduce the rankings for low-quality sites (“sites which are low-value add for users, copy content from other websites or sites that are just not very useful”) and reward better rankings to high-quality sites (“sites with original content and information such as research, in-depth reports, thoughtful analysis and so on”).

  6. PENGUIN (April 2012) Penguin targeted websites with spammy or manipulative backlink profiles. It focused on penalizing websites that engaged in link schemes or bought links to manipulate search rankings.It is mainly to the quality of backlinks.

  7. HUMMINGBIRD (August 2013) The Hummingbird update is a significant update of Google's search algorithm that focuses on interpreting natural language queries and the context of the words in a search string to deliver more accurate results and better satisfy searcher intent.This algorithm is mainly related to the keyword stuffing.

  8. PIGEON (July 2014) To ultimately improve its local search capabilities, Google enhanced hundreds of ranking signals for both Google Search and Google Maps. This also meant Google’s location and distance ranking parameters were also improved to better provide local, relevant results to users based. It mainly focuses on improving local search results.

  9. MOBILEGEDDON(April 2015) Imagine you're trying to read a book, but the text is so tiny and spread out that it's hard to enjoy. Mobilegeddon is like Google saying, "Let's make sure websites are easy to read and use on phones and tablets.It mainly "focuses on mobile-friendly websites”.

  10. RANKBRAIN (October 2015) Imagine you're asking Google a question, but it's a bit tricky. You might not use the perfect words, or it could be a bit confusing. RankBrain is like Google's brainy assistant that helps understand these tricky questions and give you better search results.It uses an artificial intelligence (AI) component of Google's search algorithm.

  11. POSSUM (September 2016) Imagine you're looking for a place to buy flowers in your city. You type "flower shops near me" into Google. The Possum update helps Google provide you with more diverse and accurate local search results.It is mainly about improving local search results.

  12. FRED(March 2017) Imagine you're a gardener trying to grow beautiful flowers in your garden. You carefully plant and tend to your flowers, making sure they're healthy and vibrant. Google's Fred update is a bit like a gardener tending to the "garden" of websites on the internet, weeding out the ones that aren't up to standard.It is mainly targets websites that are more focused on making money than providing valuable and helpful content to users.

  13. MEDIC (August 2018) Imagine you're at a pharmacy looking for advice on which medicine to buy. You want trustworthy information from someone who knows what they're talking about. That's what Google's Medic update is like, but for websites offering health and wellness advice.It aims to ensure that websites offering health-related content are reliable, trustworthy, and accurate.

  14. BERT (October 2019) Imagine you're talking to a friend who's really good at understanding the context of what you're saying. They can grasp the meaning even if you don't explain everything in detail. That's what Google's BERT update does for search.BERT stands for "Bidirectional Encoder Representations from Transformers”. It's a fancy name for a new way Google understands the words you type into the search bar.

  15. PAGE EXPERIENCE UPDATE (June 2021) Imagine you're looking for a book in a library. You want to find it quickly, without any hassle, and once you have it, you want it to be easy to read and understand. That's what the Page Experience update is like for websites on Google.It mainly focuses on how users interact with web pages.

  16. THANK YOU…….

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