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1. 20 17 the most important algorithm updates Google has a long history of famous search algorithm up- dates that channelize ranking mechanism of SERPs. Below are some important Google algorithm updates that have had the biggest impact on the search engine. 2011 FEB PANDA No Multiple Pages with the Same Keyword Get Rid of Auto-generated Content No Pages with 1-2 Paragraphs of Text Only Too Many Outbound Links with Keywords are bad affected  12% ofGoogle’s search results    NOV FRESHNESS affected 35% ofGoogle’s search results Affected time sensitive results Stronger focus on recent content   2012 JAN SEARCH+ YOUR WORLD Pushed G+ social data and user profiles into SERPs A new toggle button to shut off personalization was added Finding and following people was made easy    FEB VENICE Localized organic results Integrated local search data Local SEO received new ranking opportunities    APR PENGUIN Webspam update caused over-optimization penalty Adjusted spam factors like keyword stuffing Impacted 3.1% English queries Rewards high quality websites     MAY KNOWLEDGE GRAPH Semantic search update SERP-integrated supplemental object display Knowledge panels displayed people, places and things    SEP EXACT MATCH DOMAIN Impacted 0.6% of queries Reduced EMDs in MozCast data set by over 10% Matt Cutts announced the update via Twitter    2013 AUG IN-DEPTH ARTICLES Dedicated to more evergreen, long-form content. Appeared across 3% of searches Mozcast tracks   AUG HUMMINGBIRD Core algorithm update Power changes to semantic search and Knowledge graph Focused on meaning behind queries instead of keywords Users received more relevant results     2014 JUL PIGEON Dramatically altered some local results Modified handling and interpretation of location cues Created closer ties between local and core algorithm    AUG HTTPS/SSL Prefered secured sites Added encryption to provide a “lightweight” ranking boost Webmaster tools can better handle HTTPS migrated sites    AUG AUTHORSHIP REMOVED Authorship markup permanently removed Authorship bylines disappeared from all SERPs   2015 FEB E-COMMERCE Major flux in Google SERPs E-commerce focused update to mobile usability Was not officially confirmed    APR MOBILEGEDDON Mobile rankings differed for mobile-friendly sites Short-term impact, smaller than expected   MAY QUALITY Core algorithm change Broad impact on “quality signals” No specifics about nature of signals was revealed    OCT RANKBRAIN Major announcement Revealed machine learning had been a part of algorithm Contributed to the 3rd most influential ranking factor    2016 FEB ADWORDS Major changes to Adwords Entirely removed right-column ads Rolled out 4-ad top blocks on many commercial websites Implications for CTR for paid and organic results     MAY MOBILE FRIENDLY Boost to mobile friendly sites on mobile search Latest update had small impact   SEP POSSUM Confirmed by Google Mozcast recorded extreme temperatures of 108° Drop in local pack prevalence Local SEO noted a major shakeup in pack results Heavily impacted organic results      2017 JAN INTRUSIVE INTERSTITIAL PENALTY Penalty to interstitials and pop-ups Penalty for damage to mobile user experience Update warning five months in advance MozCast showed temperatures from January 10-11 SEOs reported minimal impact on affected sites      MAR FRED Widespread impact across the SEO community Gary Illyes jokingly referred to it as “Fred” Not an official update    NAMING SCHEMES There’s been no single rhyme or reason to how Google updates are named. The first named update was christened "Boston" by Webmas- ter World users, as it was announced at SES Boston. The next few up- dates ("Cassandra", "Dominic", "Esmerelda") were also named by WMW users, in a style similar to how hurricanes are named. Once the monthly "Google Dance" ended, that system fell into disuse. Later updates were named by various sources, including WMW, and major search blogs and forums. Google themselves have coined the occasional name ("Caffeine"), while a few names have been Google-inspired ("Vince" and "Panda" were named after Google engineers). designed by: www.allcybersolutions.com ALL CYBER SOLUTIONS ref: https://moz.com/google-algorithm-change#2017