august staff meeting

2. Period 6 August 9th – September 14th, 2015

3. Product Overview- Smooth Infusion™ Nourishing Styling Creme Deeply nourishes and smooths coarse, frizzy hair without weighing it down. 1 2 Leaves hair feeling soft, silky, and full of movement 3 Defends against humidity all day, controlling hair from root to tip

5. be curly™ co-wash Our sulfate-free, low-lather conditioning wash with certified organic babassuoil: • gently cleanses your scalp • moisturizes curls for up to 3 days • reduces frizz, leaving curls soft and defined

6. be curly™intensive detangling masque A rich, intensive masque with certified organic babassu oil and shea butter: • separates the most tangled curls • moisturizes curls and fights frizz • improves the look of curls with every use

7. Tippi says, “Be Curly” I have always believed in deep hydration when it relates to textured hair: waves, curls and coils. This type of hair gets frizzy, has raised cuticles and dryer hair due to the natural oils not making the trip all the way down to the ends from scalp. The idea of cleansing with conditioner is an easy choice for hair that needs constant hydration, that's why I'm super excited about the co-wash. The masque is the perfect follow up for us ladies and men with this dry and frizz prone hair. 

8. Innovative Technology BIOPLASTIC – something “SWEET” for the environment! Bagasse

9. Collection Overview- Sublime Spirit The Autumn/Winter 2015 Sublime Spirit Makeup Collection from Aveda combines key color trends for the season. These trends include: ochre shades, reminiscent of skin and earth; a deep and elegant cocoa/ebony brown for impeccable detailing; the harmony of grounding neutrals with bright blues and plums to create pragmatic-chic looks. The palette combines these key color trends with additional color stories, including bold wines for lips and army greens for eyes, bringing to life a palette that evokes impeccable classic beauty with a modern twist. The collection contains 10 limited edition shades and one in-line shade.

10. Collection Overview- Consumer Insight Eye Liner is the #3 most common, used by 60% of women Eye Shadow is the #2 most common, used by 65% of women Lipstick and Blush follow, each used by 58% of women Mascara is the #1 most common, used by 75% of women Help your guests go from average to SUBLIME

11. Product Overview- Sublime Spirit Lips Nourish-Mint™ Rehydrating Lip Glaze- Rehydrating Lip Glaze formula with a luscious plant and fruit blend is proven to hydrate, smooth the appearance of fine lines, and plump lips. Refreshes with certified organic peppermint, vanilla, and ginger aroma flavor. Nourish-Mint™ Smoothing Lip Color- Full coverage lip formula is infused with plant and fruit waxes to smooth fine lines by 26%, hydrate, and plump. Refreshes with certified organic peppermint, vanilla, and ginger aroma flavor. Pink Clover Cool, medium plum Sandstone Warm, subtle nude • Blackberry • Cool, bold wine Desert Earth Warm, rose pink Nourish-Mint™ Lip Definer-Petal-soft liner formulated with plant waxes and fruit butters shapes and defines lips. Formula is long-wearing, non-feathering, and doesn’t smudge. Refreshes with new organic peppermint, vanilla, and ginger aroma flavor. • Purple Sage • Cool, deep plum

12. Product Overview- Sublime Spirit Eyes Blue Lapis Cool, inky blue with satin finish Sandalwood Warm, light brown with satin finish Petal Essence™ Eye Definer- Line, define, accent, or shade your eyes with color that stays on eyes or brow, while still respecting the delicate skin around the eye. Flower waxes from jasmine petals and geranium leaves make this formula creamy, blendable, and smooth. • Night Ivy • Cool, moss green Green Sencha Cool, moss green with creamy matte finish Gold Ginger Warm yellow-gold with satin finish Cacao - repromote Petal Essence™ Eye Color Singles- Eye Color Singles provide crease-resistant color with flower waxes of jasmine and geranium to create a petal-soft texture that builds and blends effortlessly.

13. Composition Oil™ Focus and the NEW Birthday Program Key Points • Aroma Overview • Program Overview • Collateral & Guest Journey • Summary & Benefits • Key Dates

14. Overview- Four Signature Aromas Aroma connected directly to signature body care franchises. The Composition lineup is transitioning top selling body franchises that have functional aromas that can change how you feel: •Stress-Fix™: Proven stress relieving aroma •Beautifying: Uplifting aroma •Shampure™: Calming aroma •Aveda Men Pure-Formance™: Refreshing aroma

15. Overview- Composition Focus Aveda will leverage the four signature aroma Composition Oil™ with “Change how you feel”- Take a sensory journey with Aveda Composition Oils™ to change how you feel. • Messaging: • 8 Ways to Use Composition Oils™ • 4 Ways to Use Aveda Men Pure-formance™ Composition Oil™

16. NEW Birthday Program- Program Overview Aveda is launching a NEW Birthday Program, replacing the Pure-fume Spirit, where guests will come into salons and ECs to receive a 30ml Composition Oil™ of the four signature aromas- Stress-Fix, Beautifying, Shampure and Men Pure-Formance. The NEW Birthday Program is rolling out to ALL channels- Salons, ECs and Aveda.com. Great news! The program works for men too!

17. Aveda Pure Privilege DOUBLE POINTS with the purchase of the purchase of any AVEDA Composition Oil. August 1-31, 2015

18. OKC Education • Core Cutting 8/9 • Hair Color Systems 8/16 • Hair Color Solutions • 10/25 • My Aveda 10/5 • Hair Color Full Spectrum Deep 11/8