Social Networking - Just For Kids Or A Commercial Tool?

1. Social Networking - Just For Kids Or A Commercial Tool? Chris Webster, Webster Consulting - IT Consultancy www.cwebster-consulting.co.uk

2. What is Social Networking? www.cwebster-consulting.co.uk

3. What is Social Networking • Social Communication • Keeping up with friends • What do you talk about? • Keeping up with contacts • Internet • Easy • Distance no Issue • Mobile Phone • Always On • Usage out of Business Hours www.cwebster-consulting.co.uk

4. You & Your Customers • How do we network • B49 Networking Group! • Phone? • Email? • Internet? • What is Networking • Keeping up to date • Recommendation • Recruitment • Why is networking important? www.cwebster-consulting.co.uk

5. Who Are The Players? www.cwebster-consulting.co.uk

6. Social Media • Facebook, MySpace • Social networking web site • Your profile • Your friends • Linked-In • Business Networking • Twitter • Mobile Phone • Connect with celebrity • Friends re-united – woops! • Website first generation social networking www.cwebster-consulting.co.uk

7. acebook • More than 300 million active users globally • Market information • 2008 Revenue $365 million • July 2009 Common stock valuation $6.5 Bln • Raising another $100M for future projects • EBITDA since August 2007 • 50% of active users log on to Facebook in any given day • The fastest growing demographic is those aged 35 years and older www.cwebster-consulting.co.uk

8. Not publicly quoted yet • valuation of around $1bn after raising an additional $100m in new funding in September - The FT 2009 • Revenue $400,000 Q3 2009* • Revenue Forecast $4M in Q4 2009* • 25M Subscribers Q4 2009* • *from leaked documents • Famous users Barrack Obama, Steven Fry • Not so famous MP Welwyn & Hatfield, Grant Shapps www.cwebster-consulting.co.uk

9. How Does it Work? www.cwebster-consulting.co.uk

10. The Conversation • “Hi, been anywhere nice recently?” • “Yeah, went to see Alan Davies, at Castle Hall” • “That bloke from QI & Jonathan Creek?” • “Yeah that’s right...He’s got a new book out called My Favourite People and Me” • Demographics • My location, age, social class • My friend’s location, age, social class • My friend’s friends locations, ages, social classes • .... • Commercially Exploitable? www.cwebster-consulting.co.uk

11. Business Critical Social Networking • Global Corporation – Sony? • Advertising • 10% Off at Sony Store • Brand Perception Research • I Bought a Sony It’s great! • Building Brand Value • I Bought a Sony and I’m a Celeb! • Targeting Customers • Brian – buy a Sony TV now! • Demographics • 35yo/Male/middle manager/affluent neighbourhood buys Sony • Recruitment • Sony UK is Hiring! www.cwebster-consulting.co.uk

12. Does it Work? • Advertising • Targeted Behavioural vs Behavioural advertising • 63% vs 49% effective • 66% online users taken action from advertising • Behaviourally receptive consumers are more likely to have a higher income, spend more money online, and shop online more frequently than others. • Behaviourally targeted ads fare better among both high- and low-online spenders • Improved online experience www.cwebster-consulting.co.uk

13. How Can I Use it? • Recruitment • Google applicants • Your Website • Set up a Company Twitter Account • Announce a product, service, recruitment & link to your website • Facebook page for your company? • View company sites • See how do they generate web traffic • Announce marketing offers • Linked-In • Add your profile • Link to People you know • Get Recommended www.cwebster-consulting.co.uk

14. Summary • Social Networking • Communication In exchange for information/payment • Uses • Advertising • Recruitment • Branding • Demographics • Multimillion Pound Business • Can I use it? • Advertising & Marketing • Recruitment www.cwebster-consulting.co.uk

15. Questions? • www.cwebster-consulting.co.uk www.cwebster-consulting.co.uk