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Are you confused between a call centre and a contact centre? Look for these signs that differentiate a call centre from a contact centre.
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7 Signs That you are in a Contact Centre and not a Call Centre
The terms call centre and contact centre may sound similar but are, actually, two entirely different models of business communication
A call centre provides customer support through inbound and outbound calling using phones only
Whereas, a contact centre provides omnichannel support to their customers via phones, email, social media, SMS etc
Let's understand how a contact centre differentiates from a call centre
#1. Skilled agents Contact centre agents are very well trained to handle different communication channels. Agents are skilled at writing, multitasking, and managing different social media accounts
#2. Customer satisfaction Customers prefer omnichannel experiences, and contact centres allow them to connect with agents via their preferred channel
#3. Training Contact centres have a more complex training program than call centres. Agents learn writing skills, social media etiquette, and how to operate new software
#4. Unique tools Contact centres offer unique tools that help agents to shift between channels seamlessly and analytics software to view operation’s performance
#5. Workforce management practice Workforce management practices include forecasting the volume of calls and assigning skilled agents based on the workload
#6. Agents desktop Agents require different tools to work on additional channels. They work on a desktop that is integrated with an unified box
#7. Reporting and analytics software Contact centres use this software to get a holistic view of how their contact centres are performing and to make a better decision
To conclude, a contact centre provides omnichannel support while a call centre assists customers via phones
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