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MKT 571 GENIUS Educational Technology/mkt571genius.com

FOR MORE CLASSES VISIT<br>www.mkt571genius.com<br>1. The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate 3. Creative strategies refer to the ________. • amount of creative content in a communications message • degree of innovation involved in the marketing of a product • way marketers translate their messages into a specific communication •

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MKT 571 GENIUS Educational Technology/mkt571genius.com

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  1. MKT 571 GENIUS Educational Technology/mkt571genius.com FOR MORE CLASSES VISIT www.mkt571genius.com

  2. MKT 571 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt571genius.com The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider? • Customer complaints • Effective reach • Share of shelf • Trial rate 3. Creative strategies refer to the ________. • amount of creative content in a communications message • degree of innovation involved in the marketing of a product

  3. MKT 571 Final Exam Guide FOR MORE CLASSES VISIT www.mkt571genius.com Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company? Technological Political Economic Cultural 2. Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level

  4. MKT 571 Week 1 Assignment Researching Marketing Questions FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan

  5. MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

  6. MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.

  7. MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com This Tutorial contains 2 Papers Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do the following: • Identify a problem or opportunity that may be facing that product or service. • Identify a primary target audience for that product

  8. MKT 571 Week 2 Assignment Understanding Target Markets FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business. Assignment Steps To develop effective

  9. MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com This week we are reading about "branding". Here is a recent article on the subject. Comments please. http://www.ksbw.com/money/21467497/detail.html.

  10. MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success. 2. In one sentence write your positioning statement for the product

  11. MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. Go to the Nielsen website. Explore the Nielsen Segmentation Methodology, the featured and other segments, and then click on Zip Code Lookup.

  12. MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: • Discuss what a marketing plan is and is not. • Examine the elements that should be included in a marketing plan. • Examine the importance of a marketing plan. • Discuss how a marketing plan can be applied to a new product launch. • Discuss ways to determine goals, strategie

  13. MKT 571 Week 3 Assignment Promotion and the Product Life Cycle FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product life cycle.

  14. MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

  15. MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine. 

  16. MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers) FOR MORE CLASSES VISIT www.mkt571genius.com This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following: Explain how each type of business might segment the local market based on consumer/business demographic information

  17. MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 FOR MORE CLASSES VISIT www.mkt571genius.com Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures

  18. MKT 571 Week 3 Team Assignment New Product Launch FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle

  19. MKT 571 Week 4 Assignment Price and Channel Strategy FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study

  20. MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com  Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. 

  21. MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution globally? What are some of the major factors that we need to be aware of and plan for? In other words, what makes marketing on a global basis more difficult than simply distributing our product nationally?

  22. MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 FOR MORE CLASSES VISIT www.mkt571genius.com Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: • Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets. • Detail the steps involved in a new product/service development.

  23. MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed. Assignment Steps Develop a minimum 700-word branding strategy

  24. MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) FOR MORE CLASSES VISIT www.mkt571genius.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation.

  25. MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) (2 PPT) FOR MORE CLASSES VISIT www.mkt571genius.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation

  26. MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT www.mkt571genius.com Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.

  27. MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT www.mkt571genius.com Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what is going on. But write the actual copy for your ad.

  28. MKT 571 Week 5 Team Assignment Media Options FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome

  29. MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 FOR MORE CLASSES VISIT www.mkt571genius.com Develop a 1,400-word Communication Plan including the following: • Discuss the marketing communication channels available for the domestic and international markets. • Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. • Select the communication channel that is best for marketing your product

  30. MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications FOR MORE CLASSES VISIT www.mkt571genius.com Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices.

  31. MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project FOR MORE CLASSES VISIT www.mkt571genius.com Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service.

  32. MKT 571 GENIUS Educational Technology/mkt571genius.com FOR MORE CLASSES VISIT www.mkt571genius.com

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