110 likes | 110 Views
SEO and SEM are two sides of the same coin but they are used to carry out different sets of actions.<br><br>Visit Us: https://www.opendesignsin.com/seo.html
E N D
TwoSidesoftheSameCoin SEO and SEM are two sides of the same coin but they are used to carry out different sets ofactions. Although they relate to different sets of marketing, they are significant in digitalmarketing. Any digital marketing professional should have a strong grasp ofthese terms.
WhatisSEOandHowdoesitWork? SEO is a key part of digital marketing as it is an effective way to attract traffic. Search Engine Optimization (SEO) refers to the process by which content on websites is crawled. Search engines will assess a number of things in a website like tags, keywords,etc. Here are some crucial things that crawlers willlook for on awebsite. Quality content Userexperience Linkpatterns
WhatisSEMandHowdoesitWork? SEM incorporates various types of paid search advertising. Search Engine Marketing has a lot to do with keyword placement and usage. Performing SEM properly can help websites to reach the top of search engine results. It is a great way to bring in targeted traffic to your website. Since you will be using paid ads, it will be easy to monitor the traffic based on campaigns. Here are some examples of SEM-based advertisingactivities: Properly targeted ad campaigns Writing copy using very selectivekeywords Ensuring ads fall within the budget Applying CTR andCPC
Overview ofSEO SEO includes hundreds of tactics that can be helpful for a brand to increase its search engine ranking. SEO can be broadly categorised into threecategories: On-Page SEO TechnicalSEO Off-PageSEO
Overview ofSEM SEM is a high level term that includes SEO as both are two sides of the same coin. PPC (Pay Per Click) is a field in SEM that has its unique set of practices, features,etc. Bidding Qualityscore Adgroups Accountmanagement Adcopy
HowfastcanyouseeresultsinSEO? In short, SEO takes a lot of time to get results. In the case of new websites, it will take an average of one year to rank on the first page of Google results. However, the average time will not apply to every business. But with tons of hard work, businesses will be able to see results within a fewmonths.
HowfastcanyouseeresultsinSEM? On the other hand, you will be able to see results instantly on SEM usingPPC. For instance, you will get results in a few hours for ads posted in themorning. However, it does not mean that you will get the ROI within oneday. It will take months of testing to do itproperly.
WhentodobothSEOandSEM? Both SEO and SEM rely on keywords to drive traffic to websites but the marketing techniques involved in it aredifferent. A good SEO is a foundation for SEM, so setting it up properly is veryimportant. Using both of them effectively will give expected results for business and significant growth in the digitalmarketplace.
ContactUs! sales@opendesignsin.com www.opendesignsin.com 044-24340382