HealthifyMe Business Model

2. HealthifyMe — A Quick Introduction HealthifyMe was founded in 2012 by Tushar Vashisht, Matthew Cherian, and SachinShena. Initially incubated by Microsoft Accelerator, the company provides measurable results for dietary habits, fitness, and weight, and is working with leading companies and healthcare partners in India.  The HealthifyMe app allows users to track diet and exercise regimens, get expert advice, and connect with other fitness enthusiasts to lead a healthy lifestyle. HealthifyMe plans offer a range of premium options to help customers and fitness enthusiasts achieve their goals. HealthifyMe’s vision is to build the world’s largest online health and fitness service. They want to interact with nutritionists and other AI-powered health professionals to help millions of consumers achieve their goals.

3. The Business Model Of HealthifyMe. Ria AI first started interacting with HealthifyMe users in October 2017, launching the service to some paid subscribers as a pilot project. The service is now available to all paying users with over 1 million HealthifyMe users. However, the company declined to invest in the bot or disclose the company’s paid subscriber base. HealthifyMe subscription plans range from 999 to 1699 rupees per month, as discussed earlier, depending on the features selected. HealthifyMe has both B2C and B2B2C business models. Almost 80% of the company’s revenue comes from the B2C model, but HealthifyMe also has a B2B2C model.

4. In a B2B2C model, HealthifyMe distributes its services through businesses and healthcare organizations. • HealthifyMe’s revenue peaked at $100 Crore and the app’s active users are reported to have doubled to 16 million. • As of July 22, 2021, the app has approximately 25 million users. Health and fitness app HealthifyMe tripled revenue to exceed Rs 100 million, driven by the widespread adoption of AI-enabled smart plans and international expansion.

5. HealthifyMe Pricing Structure The Current HealthifyMe subscription plans range from  999 rupees to 1699 rupees per month. Depending on what you choose, you get the number of trainers you need, and the HealthifyMe Premier plan includes targeted programs like weight loss, muscle gain, and diabetes prevention. HealthifyMe Smart Plan Rs. 999 includes a personalized diet plan, unlimited food recommendations, access to Ria (personal assistant with artificial intelligence), daily and weekly customer reports.  Canceling HealthifyMe membership is also easy as the user simply selects the HealthifyMe weight loss plan subscription they want to cancel and then clicks “Cancel Subscription”.

6. Their Other Plans Include: • Smart Plan: • Cost: INR 999What Do You Get: Personalized Diet Plan, track calories, nutrient tracking and insights, Healthy Recipes, Daily and Weekly Reports, RIA. • Coach Plan 1: • Cost: INR 1299What Do You Get: All Smart Plan Features + 2 Consultation Calls per month and Unlimited chat with coach • Coach Plan 2: • Cost: INR 1699What Do You Get: All Coach 1 Plan Features + Dedicated Diet Coach, Dedicated Fitness Coach, Personalized Fitness Plan.

7. How Can You Build An App Like HealthifyMe? • Step 1 — Identify The Need Of Your Product. • Verification proves that your app is in demand by your target audience. • You can use the Google Keyword Planner tool to validate your ideas by finding out how many people are searching for what you are trying to do. You can also create a landing page to publicize your app idea and email users. • Step 2 — Pick out The Flow With Features • Validating an idea for an app means that people have something they want to use. The documentation then details the product. If you want to go one step further, use a wireframing tool.

8. Step 3 — Get Rid Of The Unwanted Features • Use the flow and feature documentation you created to see what features you can remove. It only provides the core value of your app’s ideas. • Do not build features in the first version that are “nice to have” and can always be added later as an update. This will help keep the initial costs of development down and also help you get to market quicker. • Step 4 — Get The Design Process Flowing • I have heard many entrepreneurs saying they want a very basic design and want to focus on just developing an app. They are so wrong! Design is not just about how your app looks, but it’s about how a user will experience the app. • Step 5 — Hire An Experienced Development Company • When hiring a developer, go online to see the developer’s credibility and the app you’re building. If you really like the apps they make from their portfolio, they may be the best fit for your product. 

9. Step 6 — Get Your Developer Accounts Ready • To launch your app on the platform, you need to register a developer account in each app store. You can choose to register as an individual or as a company if you have already established one. • Step 7 — Integrate Analytics • Analytics helps you track mobile app downloads, user engagement, and retention. Use tools such as Flurry, which is available for free, and local and paid versions of Localytics. • Step 8 — Get Feedbacks & Improvise • When the app is published on the App Store, initial usage and behavioral data from customers will provide insights on how to improve and extend the app. Improvements and changes should constantly be made, so pay attention to your feedback and continue building.

10. Step 9 — Evaluate And Update Your MVP • Aftercreating the MVP versionof your app with limited functionality and only core products. Next, you will need to evaluate your MVP and introduce the remaining features that were omitted in the original release. Analysis and feedback will tell you if the feature is still relevant. • These steps are not sacred, but based on my experience, they are guidelines on how to build a health and fitness appin the most effective way. When you’re ready to get started, you also need to know that creating a mobile app is the easiest part. Customer acquisition is what you should put your main focus on.