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Internet Use By Age Group

Internet Use By Age Group. Source: Business Week Forrester Data June 2007 Compiled by: The Haefer Group, Ltd.

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Internet Use By Age Group

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  1. Internet UseBy Age Group Source: Business Week Forrester Data June 2007 Compiled by: The Haefer Group, Ltd.

  2. IntroductionRealizing that we all have ‘more than enough’ on our plates as far as dealing with the current, The Haefer Group compiled these trends from Business Week magazine in June 2007. The trends relate to the use of the Internet, by age group – as young as 12-17 years old.There has been much discussion regarding the influence of technology on the Association community’s core competency of providing information to our members. We now know what a threat and conversely opportunity the Internet has been with regard to our management of information.We believe in examining these trends that the next great impact of technology will be to another core competency of our community – networking, peer counsel and social networking. These trends are fascinating, at the same time frightening. For the most part our members are Gen X, Younger & Older Boomers, and Seniors. While the differences between Gen X and the rest are notable, the real difference for social networking comes in looking at the Gen Y’s and those younger. This came home to me as I watched the coverage of the horrible events at Virginia Tech. And how this newest group relied on technology to reach out and to mourn.Let’s not get caught unaware… start introducing this information to you senior staff and boards!SueSusanne Connors BowmanCo-OwnerThe Haefer Group, Ltd.703-620-9315www.thehaefergroup.comsbowman@thehaefergroup.com

  3. CreatorsPublish web pages, write blogs, upload videos to sites like You Tube Source: Business Week Forrester Data June, 2007

  4. CriticsComment on blogs, post ratings and reviews Source: Business Week Forrester Data June, 2007

  5. CollectorsUse Really Simple Syndication (RSS) and tag web pages to gather information Source: Business Week Forrester Data June, 2007

  6. JoinersUse social networking sites Source: Business Week Forrester Data June, 2007

  7. SpectatorsRead blogs, watch peer-generated videos and listen to podcasts Source: Business Week Forrester Data June, 2007

  8. InactivesAre online, don’t participate in any social media Source: Business Week Forrester Data June, 2007

  9. Young TeensAge 12-17 Source: Business Week Forrester Data June, 2007

  10. YouthAge 18-21 Source: Business Week Forrester Data June, 2007

  11. Gen YAge 22-26 Source: Business Week Forrester Data June, 2007

  12. Gen XAge 27-40 Source: Business Week Forrester Data June, 2007

  13. Young BoomersAge 41 to 50 Source: Business Week Forrester Data June, 2007

  14. Older BoomersAge 51 - 61 Source: Business Week Forrester Data June, 2007

  15. SeniorsAge 62+ Source: Business Week Forrester Data June, 2007

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