Publisher Growth: Growth Acceleration Platform

1. GROWTH ACCELERATION PLATFORM FOR PUBLISHERS Publisher Growth was created with the underlying principle of bringing more transparency to the entire publishing business. As publishers need to choose the right solutions for their businesses, AdTech vendors equally need to connect with publishers whose content and traffic matches their solutions. Publisher Growth is a platform that connects publish- ers and AdTech solution providers.

2. Our Commitment Assist publishers in finding the right monetization partners and increase their traffic Enable AdTech partners to gain more visibility and find relevant publishers, thereby increasing business opportunity. Create a community of publishers and vendors based on trust, transparency, and mutual growth. Publisher Lead Types Publisher Growth primarily targets publishers with a monthly traffic range of 100k to 5 million page views. We believe this range is easier to target and provides a faster sales cycle. Additionally, we believe that these publishers are the ones who can benefit the most from our services, in turn resulting in a better retention rate. Publishers are divided into the following 4 types based on their traffic volume: Medium 500k to 3 million page views Micro 10k-100k page views Large 3 million+ page views Small 100k-500k page views

3. Joining Benefits for AdTech Partners We are looking to onboard handpicked AdTech partners who have a history of helping publishers maximize their advertising revenue. We refer to them as ‘priority partners’ because we work together closely toward a common goal of assisting publishers Our AdTech partners will receive the following benefits: Get a verified profile badge. Get listed under multiple subcategories across “platforms & tools,” “ad formats,” and “site type.” Get listed under multiple software alternative pages. Gain access to leads that match your publisher eligibility criteria. Share your blogposts, upcoming webinars, and conferences from your vendor panel. Manage your reviews and maintain your online reputation. Add the ‘PG badge’ on your website. Get leads and visibility from offline events conducted by the Publisher Growth team. Get invites on online and offline meetups conducted by the Publishergrowth team. Gather genuine reviews from your customers and gain additional business insights. Get additional leads from site-wide CPC campaigns.

4. How Publisher Growth Works? Publisher Growth is not just a listing and review platform. After providing basic site details, a publisher can sign up, following which we review their website for eligibility. If approved, we pass the lead data to our priority partners who are then displayed under ‘Recommended AdTech Partners’ in the publisher profile dashboard. The benefit for publishers is that they can discover which ad partners are interested in working with them, all in one platform. The benefit for AdTech vendors is that they gain access to potential customers through publisher leads, helping them scale their business. As an intermediary, we maintain data on which pub- lishers work with which AdTech companies and can prompt the companies to write genuine reviews, creating an ecosystem of trust and transparency. The Process Flow 01 02 03 A publisher signs up on the platform. We review the publisher lead data and approve or reject the site. The approved site data is then passed on to the relevant AdTech vendors. 04 05 06 07 Publisher signs up with the preferred AdTech vendors of their choice and goes live with them. The AdTech vendor qualifies the publisher lead to a customer in the vendor panel. We reach out to the publisher after 3 months and request a review (or a feedback) from them. AdTech vendors now need to approve or reject the site. The vendors who approve the site are shown as ‘Recommended AdTech Partners’ in the publisher’s dashboard.

5. Adtech Partner Onboarding Process We will send you a partner onboarding signup link. This will give us additional information about your business and the type of publishers you are looking to work with, in addition to basic signup details. Following this, we will send you the first draft of the contract. We will finalize the contract with inputs from both parties after which we will set up the vendor dashboard section for you. The vendor dashboard section will give you access to your software profile, reviews, leads data, analytics, publisher information, and more. Additionally, you can share your blog/webinar/events links that will be shown in the publisher’s feed. Pricing We work with our priority partners on a revenue share basis. Currently, no plat- form fee has been introduced. Revenue Share: 20% of the partner’s (your) revenue as long as the publisher stays (for converting leads), unless otherwise agreed on a different revenue share percentage.

6. Managing Your Profile and Reviews: Here are a few key things to keep in mind as you optimize your vendor profile. The first thing you need to do is update your profile to make it more descriptive and insightful. Following this, we recommend you to add a backlink(s) to your profile page from your website or blog page. This will increase the page authority of your profile page and help you rank better for review-related keywords. The next step is to add UTM parameters to your product URL so that you can monitor clicks and conversions. If you have any ‘setup guide’ for your platform, feel free to share the URL of the same. Make sure, you check if the ‘verified icon’ is visible right beside the profile image. If not, please reach out to us. Your dashboard will have access to tabs from where you can add webinars, confer- ences and events, as well as share blog posts. These will displayed in the publisher feed, thus allowing more visibility. Your account will have access to profile analytics and review analytics. Additional- ly, you will be able to see publisher details of your prospective leads. Once you have 10 verified ratings on your product, you’ll see the Publisher Growth badge snippet that can be added to your website.

7. THANK YOU! Learn more about us at www.publishergrowth.com Email: contact@publishergrowth.com brandmanager@publishergrowth.com