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Business Plan

For potential investors!

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Business Plan

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  1. Rainbow Light Environmental Awareness Fund

  2. Introduction Food prices are increasing due to high fuel prices, failing crops and currency depreciation.

  3. Introduction The nutritional value of food is rapidly decreasing due to being refrigerated for too long! Most of our purchased food contains too many preservatives!

  4. Introduction The increase in food prices means having to pay more for less food. Less food means less choice.

  5. What is the solution to this problem? How can people save money whilst getting more food which have high nutrients, less preservatives and tastes good?

  6. Solution An Organic Vegetable Garden! Studies show that growing a 1.5m2 vegetable garden can feed 1 adult for a year. It provides enough nutritious, tasty vegetables to ensure a constant food supply!

  7. OVG We provide 2 critically important products to ensure successful crop production: 1. Organic Vegetable Gardening Starter Packs includinga Garden Service 2. Organic Vegetable Gardening Course

  8. OVG Starter Pack 1. Organic Vegetable Garden Starter Pack and Garden Service provides the following: 1. Installation 2. Maintenance 4. Harvesting great crops! 3. Pest Control

  9. OVG Course 2. Organic Vegetable Gardening Course - brings awareness to the public at large. - teaches people how to successfully produce crops throughout the year.

  10. OVG Course Organic Vegetable Gardening Course, provides necessary information for growing a vegetable garden. We use an 8 Step hands-on, practical and Online Video tutorial Approach, in different languages, to teach people how to grow and produce crops.

  11. OVGProduce The OVG Starter Pack, the OVGGarden Service & the OVG Course ensure that families have successful crops and an adequate meal that is nutritious, fresh & tasty, whether the economy is good or bad. Their food supply is not dependent on the strength of our currency but on their own skills and applying them to the soil to produce good crops. Our products and services are dedicated to ensuring that families save money, grow their own food and have all the necessary skills to do so. We ensure that their garden is an investment.

  12. OVG In short • How we fulfil our Vision and Mission: • OVG Starter Packs – Garden installations • OVG Garden Maintenance – Maintenance • OVG Course – Educating the public Vision: Loweringthe cost of a nutritious meal without lowering the nutritional value, taste or food quantity. Ensuring that people don’t go hungry. Mission: Providing people with the knowledge & means to use the soil to produce their daily meal and ensure long term food security.

  13. So how do we make a profit while fulfilling our vision & mission?

  14. Answer We follow a simple 4 Step Strategic Cycle:

  15. Marketing A Simple Marketing Plan: • Display our well designed OVG Starter Packs in key areas across the peninsula. • Flyer distribution which leads people to our Display Areas and website. Flyer Distribution Sample Organic Vegetable Garden display

  16. Marketing The website 1. Hosts all our product information. 2. Use Social Media to communicate to a broader audience. 3. Drive the awareness campaign through videos, pictures and detailed articles online.

  17. Sale Sales Strategy “Feed a 1,000 People Challenge”. Our Sales Strategy is to sell OVG Packages and offer a 30% discount if clients successfully refer our products to 3 more people. This method of sales has the potential to grow our client list exponentially and to ensure that we reach a 1,000 people within a year. 3 people 3 people 3 people

  18. Sales The following strategies are used to ensure effective and timely payment for sales : Easy Pay Linking our customers with credit providers for an easy payment plan. Sale Registry Sales and Stock Control system that monitors sales and stock movement. Peace of Mind Quality control & warranty system to ensure customer satisfaction.

  19. Sale We offer our clients a wide range of products & services to choose from such as Family SizedOVG Starter Packs and an easy payment plan. OVG GardenService offers clients a service plan for maintaining their garden and ensuring that they harvest the best crops from their gardens OVG Course educates clients using simple ways of producing good crops.

  20. Service Delivery Installation of Garden, out sourced to experienced organic gardening service providers like Ariston Elemental Organic Gardening. We provide them with the list of clients where installation need to take place. “Invest in food security! Invest in an Organic Garden!” Harvesting Maintenance Installation

  21. Client Follow Up • To ensure effective Client Follow Up and support we do the following: • call clients to check on their satisfaction levels after installation and maintenance. • Ask them for feedback via social media & magazines • we offer our clients an updated EA Online Magazine & Newsletter. Newsletters Online Magazine

  22. So what do we need to start operating our business?

  23. Investment • Our business needs financial investment for the following costs: • Start up Capital • Setup • Operational We are looking for a person who believes in our product and is interested bringing change to communites.

  24. Business Needs • Our business needs are: • Laptop & Tablet PC • Software + Internet • Camera + Accessories • Website + Apps • Prototypes for Demo • Mobile Trailer Store

  25. Marketing Our Marketing Strategy makes use of various techniques to promote and display our products to a wider audience. Shop Phone Website Facebook Courses Online Magazine Pamphlets & Brochures To prepare all the above we use the following: Picture – Take & edit Video – Take & edit Wording – Write & edit Display – Prototype

  26. Calendar This is our work calendar which describes in details how we aim to begin setting up, beginning a trial sales period and when do we introduce other improved products. Sales is not just about selling the products to consumers but also to collect data in order for us to know where can we improve the products.

  27. More details For more details please contact Spiwe Nkosi Cell – 079 636 9980 Email – rleaf.ltd@gmail.com or nkosi_ngonyama@yahoo.com Address – 2 Napier st, Green Point, Cape Town, Haven Night Shelter Facebook.com/rleaf.org Rosemary Block Cell – 082 667 0975 Email – rosemary.block@gmail.com or rleaf.ltd@gmail.com Address – 2 Napier st, Green Point, Haven Night Shelter

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