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Trade shows or experiential marketing are no magic words, you need to put in efforts to make it work. Here are some principles of experiential marketing that help you increase the retention value of your brand at trade shows.
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How to grab How to grab attention and hold it attention and hold it at your next at your next tradeshow with tradeshow with Experiential Experiential Marketing Marketing
Trade show marketing or the idea of showcasing your brand through human interaction in a physical space seems pretty lucrative but needs to be done right in order to reap the right results. If you are a brand considering trade shows as a part of your marketing and branding strategy, you have probably come across the term experiential marketing. Simply put, Experiential marketing refers to delivering your messaging in a snackable manner i.e putting up your ideas in a way that interacts with the audience. This can be done by incorporating elements that can be touched, felt or seen. Experiential marketing has been around for several years under the guise of different names but it is now that the exhibitors are trying to tap it to its full potential.
