Sales Promotion Management

1. Sales Promotion Management Strategies for Boosting Your ROI: A Case Study Sales promotions can do wonders for your business growth and success. However, this requires proper sales promotion management and many more factors to be taken into account. You cannot just look at some other brand’s promotion strategy and replicate the same. That might not work for your customer base. Every brand has different objectives and different target audiences. You need to craft and run the sales promotions accordingly. Also, you must be aware of what type of sales promotions work the best, especially in your specific industry. To help you with this, we have listed some of the top sales promotion campaigns run by RewardPort for different brands. All these campaigns were highly successful and resulted in increased sales for the respective businesses. Sales Promotion Strategies with Case Studies Below we have listed some of the most effective sales promotion management strategies that have worked for numerous businesses so far.

2. 1. Offering Free Movie Vouchers Everyone loves entertainment. Hence, offering entertainment-based rewards and benefits with your sales promotions can be very impactful. You do not necessarily need to be an entertainment business for this. Several food & snack brands have successfully boosted their sales by offering movie vouchers with RewardPort. Below are some case studies to help you understand how movie vouchers work in sales promotions; 1. PepsiCo – Boosted Sales Across North India & Kolkata PepsiCo launched a sales promotion campaign with RewardPort, under which, customers were rewarded movie vouchers worth Rs. 100 or more upon purchasing Pepsi beverages. This promotion offered attractive entertainment experiences, which resulted in increased sales of Pepsi beverages during the offer period. 2. Britannia – Increased product Sales at Major Modern Trade Stores Britannia partnered with RewardPort for running and managing sales promotions to increase its sales. This sales promotion program offered an assured movie voucher worth Rs. 100 on all Britannia purchases. As it was a guaranteed reward, it resulted in a significant increase in sales of Britannia products and improved customer experiences. 2. Offering Cashback Cashback-based sales promotions are one of the most widely used promotion programs. The idea of offering cashback on purchases has been in existence for several years. It not only works for customer loyalty but can also be used in sales promotion campaigns. Offering cashback means providing your customers with a sense of saving. They feel like they are saving some money in return for their purchase. This encourages them to make purchases even if it wasn’t planned. Here’s how these 2 brands successfully increased their sales with RewardPort’s cashback- based sales promotions: 1. Haldiram’s – Increased Sales by Offering Paytm Cashback The popular Indian snack brand Haldiram’s cashback campaign offered an assured Paytm cashback of Rs. 20 on all Haldiram’s purchases worth Rs. 100 or more. Saving Rs. 20 on a 100 rupees purchase is not a bad deal, which is why customers loved this offer and the sales of Haldiram’s products. Customers were also encouraged to try new products from Haldiram’s with this instant cashback offer. 2. Cadbury – Increased Sales for its Celebration Packs The popular confectionery brand Cadbury ran a sales promotions campaign to boost sales of its celebration packs during the festive season. Under this program run and managed by RewardPort, Cadbury offered Amazon Pay cashback of up to Rs. 50 with

3. every purchase. This campaign very effectively aligned the joy of gifting with the reward of cashback, resulting in the success of this campaign. 3. Tiered Lucky Winner Contests Lucky winner contests run on social media and other online or offline platforms can also be highly engaging for the target customers. Brands can specify premium prizes for lucky winners and encourage more and more customers to participate in the contest by purchasing products. These contests usually have different prize levels, including a few premium prizes and other mid-range prizes to ensure that the maximum customers get a chance to win. Being a top sales promotions management company, RewardPort has run lucky winner contest promotions for Alpenliebe. The case study for the same is given below: 1. Alpenliebe – Celebrated its 25th anniversary with a tiered sales promotion The candy brand Alpenliebe partnered with RewardPort to come up with an engaging sales promotions campaign on its 25th anniversary. It was a multi-tiered campaign having different prizes for winners along with an assured reward. A travel voucher worth Rs. 500 was offered with every purchase of Alpenliebe. Along with this, the brand gave away Titan Zoop watches every 15 minutes, and 15 lucky winners got holiday vouchers worth Rs. 1 lakh. 4. Scratch and Win Scratch and Win programs are one of the most popular sales promotions run online. Offering digital scratch cards is more convenient for the brands. At the same time, it also boosts customer engagement and experience by giving them a sense of instant gratification. Customers get the scratch card as soon as they make an eligible purchase. They can simply scratch it to see their reward and redeem the reward anytime they want. The simplicity of scratch n win programs makes them one of most effective sales promotions. Here are the case studies of brands who have successfully boosted their sales by running ‘scratch and win’ programs with RewardPort: 1. Olay – Acquired more customers in India The skincare brand Olay wanted to expand its customer base in India. The brand partnered with RewardPort and launched an attractive sales promotions campaign under which it distributed 15,000 vouchers. This ‘scratch and win’ campaign offers assured couple movie vouchers on Olay product purchases worth Rs. 1,500 or more. Apart from this, it offered 400 Baggit wallets and 1 Apple iPhone. Such attractive gifts encouraged consumers to participate in the campaign and it resulted in a 26% boost in Olay’s customer base in the country.

4. 2. Nestle Maggi – boosted sales for its new product Nestle ran a sales promotion campaign to boost sales of its newly launched Maggi oat noodles. It was a ‘scratch and win’ program targeting selected cities across India. This campaign provided customers with a chance to win fitness products, such a bicycle or an exercise bike, with Maggi Oat Noodles purchases worth Rs. 45. It was a great deal for health-conscious people and fitness freaks, resulting in a great boost in sales. 5. Offering Travel Vouchers Voucher-based sales promotions are widely used these days as they are easier to manage and appeal to the audience as well. Travel-based rewards can vary depending on the type of sales promotions, the audience interests, and the brand offering the reward. Travel is often expensive and if a consumer gets the opportunity to save on travel by purchasing some relevant product, they are highly likely to make that purchase. Keeping this in mind, RewardPort helped the following brands achieve their sales goals by offering travel vouchers: 1. Kellogg’s – Increased Sales for Its New Product Range Kellogg’s launched a sales promotion campaign to boost awareness and sales for its new range of breakfast cereal ‘Corn Flakes’ across different e-commerce platforms. Under this campaign, every customer got an Ola voucher worth Rs. 100 on all Kellogg’s product purchases worth Rs. 99 or above. This offer was targeted at urban consumers. It was carefully implemented and managed by RewardPort and resulted in sales boost across online platforms. 2. Amy’s Kitchen – Launched a product range in India Amy’s Kitchen, which is an American brand, partnered with RewardPort to launch a range of ready-to-cook Pizzas in India with engaging sales promotions. RewardPort ran a campaign offering a discount coupon of Rs. 100 on Uber rides with every purchase from Amy’s Kitchen. This product as well as the reward was perfectly aligned with the lifestyle of the urban population, leading to a boost in sales for these newly launched products in the Indian market. 6. Offering Dining Vouchers Who doesn’t love free food? Dining-related rewards can also work amazingly if the management of sales promotions is done properly. As consumers can instantly and easily redeem dining vouchers, they are most likely to be attracted with sales promotions that offer food and dining benefits. The following case study is a perfect example of this: 1. Pringles – Boosted Sales for Its Newly Launched Products The snack brand Pringles, in partnership with RewardPort, launched a sales promotion to drive sales for its new product ranges. Under this campaign, consumers were offered an assured Domino’s voucher worth Rs. 100 on purchasing two or more cans of Pringles. This

5. campaign worked as expected and resulted in a significant increase in product sales while also boosting customer engagement at the same time. Strategize Sales Promotion Management with RewardPort To craft a sales promotions program in the right manner, you need access to that experience and expertise in the field. RewardPort, being a top sales promotion company, has this expertise in designing and managing sales promotions for B2B as well as B2C brands. Having run thousands of programs so far, RewardPort has become a trusted player in the rewards and loyalty solutions industry. With the proper implementation knowledge of the latest technologies and tools, the team of marketing professionals at RewardPort can help you with your sales promotions management. With this, you will be able to achieve your business goals faster and more efficiently. Frequently Asked Questions 1. How do sales promotion strategies impact ROI Sales promotion strategies, when designed and implemented properly, can have a positive impact on a brand’s ROI. Sales promotions help acquire more customers, boost sales, and improve brand engagement, all of which leads to improved ROI. 2. What types of sales promotions yield the highest ROI? Below are some most popular types of sales promotions that boost the highest ROI: - Voucher-based sales promotions - Cashback-based sales promotion - Lucky winner contests - Scratch and Win programs - Spin to Win Programs - Flash Sales - BOGO Deals - Bundle Discounts 3. How can businesses optimize sales promotion budgets for maximum ROI? The best way to optimize sales promotion budgets for maximum ROI is to come up with a sales promotion which offers rewards and benefits that are perfectly aligned with the

6. interests of your target audiences. This helps ensure maximum participation in sales promotion campaigns, which further boosts sales and ROI of the business.