We invite you on a culinary journey: A trip where all senses enjoy a world of aromas , a world of colors , and a wo

2. We invite you on a culinary journey:A trip where all sensesenjoy a world of aromas, a world of colors, and a world of flavors… brought to you all the way from Israel.

3. The Israeli Food Pavilion brings you aunique variety of products with a unique variety of advantages…

4. Exclusive innovative products • Melting pot effect – unique combinations • Ideal for worldwide trends: health, organic, etc. • Suitable for premium and ethnic demands • Range of industrial production and hand-made products • Perfect for "private label" products • Flexible in tailoring flavor and packaging for local consumers

5. Wide range of gluten-free and lactose-free products • Advanced, high-end technology • Based on leading-edge research • Comply with international standards - HACCP, BRC, etc. • Free-trade zone with the European Union • High quality ingredients • State-of-the-art production processes

6. Let’s taste each Israeli product one by one. Let’s experience each product waiting for you at the Israeli Pavilion… Hall 2P 016

7. 2BFRESH Products: Fresh micro leaves - gourmet vegetable confetti Why visit 2BFRESH: 2BFRESH introduces micro leaves, healthy greens used by top chefs serving the consumer market around the world. With intense flavor, these young leaves come ready to serve and have a long shelf life. www.2bfresh.com

9. Al Arz Products: Premium tahini paste and halva Why visit Al Arz: Considered one of the best quality tahini and halva producers in Israel, Al Arz uses only premium ingredients. The Nazareth-based Al Arz manufacturing process recreates traditional quality methods from centuries ago. www.alarz.co.il

12. Barth Ltd. Product: Gourmet crackers Why visit Barth: Barth crackers are paper-thin with a crispy texture. They come in a variety of addictive exotic flavors that appeal to both sophisticated and simple palates.

14. Beth El Products: 100%-fruit-based jellies and sauces Why visit Beth El: Beth El’s select jams and preserves, branded under Aunt Berta’s, are produced from 100% fresh choice fruit. Orchard-freshness and top quality are preserved with Beth El’s immediate pick-to-prep process. www.be-food.coml

17. Beth El (continued) Products: Hand-made cookies and baked goods Why visit Beth El: Aunt Berta's delicate, hand-made cookies and baked goods carry on the family tradition of quality and unique taste. They are produced with loving care using the family’s secret heritage recipe. www.be-food.coml

20. Carmit Candy Industries Products: Manufacturer of confectionery products Why visit Carmit: Carmit is a major international exporter of chocolate coins and gluten free confectionary products. They are the number one supplier of chocolate coins to the US market, and offer great qualify and service. www.carmitcandy.com

23. Cohen-Or Products: Frozen pastry products Why visit Cohen-Or: Cohen-Or’s frozen pastries are a melting pot of ingredients fashioned from original blends of regional cuisine – Balkan, Arabic, and Mediterranean. What emerges are unique pastry varieties not found anywhere else—pastries that promote the healthful food trend.

27. Effectiveat Products: Natural, healthful food: granola, snacks, snack bars, salad toppings, and rice seasonings Why visit Effectiveat: Effectiveat presents natural, healthful products bursting with flavor. The company’s exclusive snack bars, granola, and snacks, as well as its unique lines of salad toppings and rice seasonings prove that food can be tasty and healthy. www.effectiveat.co.il

30. El Viento Products: Ready-to-drink, all natural fruity margarita Why visit El Viento: El Viento is the world's first ready-to-drink, all-natural frozen margarita for automatic frozen smoothie makers. www.elvientomargarita.com

32. Elsa’s Story Products: Premium cookies and baked goods Why visit Elsa’s Story: Elsa’s Story cookie brand is considered one of the market’s best by a former Harrods and Selfridges buyer. With professional product development and unique commercial quantity cookie- and cake-baking skills, Elsa’s Story preserves all the authentic elements of home-made baked goods. www.elsastory.com

36. Kvuzat Yavne Products: Pickles and olive products Why visit Kvuzat Yavne: Kvuzat Yavne features a wide variety of unique pickled items such as mini aubergines (eggplants) as well as salt-cured products, a surprisingly refreshing culinary twist on traditional pickled products. www.pickles.co.il

38. Lin’s Farm Products: Energy gels & sports drinks Why visit Lin’s Farm : Lin’s Farm features a truly exclusive, innovative line of natural and tasty energy gels and sports drinks targeted to the broad and growing athletic and “power boost” market. www.linfarm.co.il

40. Lin’s Farm (continued) Products: Honey & honey spreads Why visit Lin’s Farm: Lin’s Farm offers branded honey and honey products naturally sourced from Israel’s fertile regions and diverse terroirs, climate, and landscape: Jerusalem Hills, Negev Desert, the Galilee (Nazareth). www.linfarm.co.il

42. Mahroum Sweets Products: Ethnic Middle Eastern sweets and baked goods Why visit Mahroum: Mahroum’s delectable ethnic candies and bakery products are all handmade in Nazareth by gourmet artisans. The Mahroum family has earned its outstanding reputation for quality for 4 generations—since 1890. www.mahroum-baklawa.com

44. Nina Bakery Products: Premium pita bread Why visit Nina Bakery: Nina Bakery’s pita breads come in all sizes, including exclusive mini bite size. Thick and fluffy, they taste outstanding and hold up well when filled with a variety of gourmet delicacies—truly in a different league than European competitors’ products. www.ninabakery.co.il

46. Olia Products: Highest quality olive oil and olive products Why visit Olia: Olia olive products are made and branded by olive variety, from throughout Israel: Nabali, Souri, Barnea and Askal. They are produced by people from a range of cultures and religions: Arabs, Jews, Druze, and Circassians, whose traditions and native terroir inspire Olia’s products. www.olia.co.il

50. Roy Chocolate Products: Artisan chocolates Why visit Roy Chocolate: Roy Chocolate creates handmade gourmet chocolate masterpieces. Crafted from the highest quality ingredients, Roy Chocolate offers signature chocolate collections for international holidays and special occasions. www.roychocolate.co.il