digital marketing classes in Bangalore

1. +91 9611361147 NATIONAL INSTITUTE OF DIGITAL MARKETING www.nidmindia.com

2. INTRODUCTION OF SEO WHAT IS SEO? Search Engine Optimization (SEO) is the practice of optimizing websites and web pages to improve their visibility and ranking in organic (non-paid) search engine results. www.nidmindia.com

3. NEXT HOW SEARCH ENGINE WORKS INDEXING RANKING SERVING RESULT CRAWLING The search engine presents the ranked web pages as search results, with the most relevant pages appearing at the top of the search engine results pages (SERPs). Search engines use web crawlers (also known as spiders or bots) to discover and fetch web pages from the internet. Once a web page is crawled, search engines process and store the content in massive databases called indexes. When a user performs a search, the search engine's algorithms analyze the indexed data and rank the most relevant web pages based on various ranking factors. www.nidmindia.com

4. KEYWORD RESEARCH Use keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.) to discover relevant keywords with high search volume and analyze competition levels, allowing you to target phrases your audience is actively searching for. Prioritize long-tail keywords (longer, more specific phrases) as they tend to have lower competition and can capture user intent more accurately, helping you attract more qualified traffic to your website. www.nidmindia.com

5. ON-PAGE OPTIMIZATION On-page optimization refers to the practices and techniques used to optimize individual web pages to improve their relevance and visibility in search engine results. It involves optimizing various elements of a web page to align with search engine algorithms and user intent. NOTE : diagrams showcasing optimized title tags, meta descriptions, header tags, and content structure. www.nidmindia.com

6. URL STRUCTURE & SITE ARITECTURE URL STRUCTURE SITE STRUCTURE • Organize your website with a logical and hierarchical structure • Use a flat architecture (fewer clicks from the homepage) when possible • Implement breadcrumb navigation for improved user experience • Create an XML sitemap to help search engines discover and crawl your pages • Use descriptive and keyword-rich URLs • Avoid unnecessary parameters, session IDs, and lengthy URLs • Use hyphens (-) instead of underscores (_) to separate words + + www.nidmindia.com

7. LEARN IMAGE OPTIMIZATION On-page optimization refers to the practices and techniques used to optimize individual web pages to improve their relevance and visibility in search engine results. It involves optimizing various elements of a web page to align with search engine algorithms and user intent. www.nidmindia.com

8. TECHNICAL SEO On-page optimization refers to the practices and techniques used to optimize individual web pages to improve their relevance and visibility in search engine results. It involves optimizing various elements of a web page to align with search engine algorithms and user intent. www.nidmindia.com

9. OFF-PAGE OPTIMIZATION On-page optimization refers to the practices and techniques used to optimize individual web pages to improve their relevance and visibility in search engine results. It involves optimizing various elements of a web page to align with search engine algorithms and user intent. KEY TAKEAWAY Off-page optimization helps build credibility, authority, and trust in the eyes of search engines, contributing to better rankings and increased visibility for your website in organic search results. www.nidmindia.com

10. LOCAL SEO Local SEO is the process of optimizing your online presence to rank better in location-based searches and attract more business from relevant local prospects and customers. It's particularly important for businesses that serve a specific geographic area or have a physical storefront. www.nidmindia.com

11. CONTENT MARKETING & SEO Content marketing and SEO are intrinsically linked, as creating high-quality, relevant content is crucial for attracting organic search traffic and improving a website's search engine visibility. Effective content marketing strategies can significantly boost your SEO efforts and drive long-term success. www.nidmindia.com

12. SEO TOOLS & ANALYTICS Content marketing and SEO are intrinsically linked, as creating high-quality, relevant content is crucial for attracting organic search traffic and improving a website's search engine visibility. Effective content marketing strategies can significantly boost your SEO efforts and drive long-term success. Key Takeaway: Leveraging the right SEO tools and analytics platforms is essential for gaining valuable insights, identifying areas for improvement, and making data-driven decisions to enhance your website's search engine visibility and performance. www.nidmindia.com

13. SEO TRENDS &UPDATES The world of SEO is constantly evolving, with search engines regularly updating their algorithms and introducing new features to improve the user experience. Keeping up with the latest SEO trends and updates is crucial for staying ahead of the curve and ensuring your website remains visible and competitive in search results. www.nidmindia.com

14. MEASURING SUCESS Measuring the success of your SEO efforts is essential to understand the effectiveness of your strategies and make data-driven decisions for continuous improvement. By tracking the right metrics and key performance indicators (KPIs), you can quantify the impact of your SEO efforts and demonstrate the value they bring to your business. www.nidmindia.com

15. +91 9611361147 THANK YOU www.nidmindia.com