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PRESSfeed, the socially integrated online newsroom, released the 2013 study of the Inc. 500 companies’ newsrooms. Despite the major changes that have taken place in the media landscape over the past 12 months, such as the increased interest in visual content from the public and the media, the Inc. 500 companies seem to be lagging at least a year or two behind.
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Inc 500 online newsrooms report 2013 the online social nwsroomwww.press-feed.com
PR Content ExpandsBrands have many avenues where they can telltheir stories:Blogs Social News SitesTwitter News FeedsFacebook PinterestGoogle + InstagramLinkedIn YouTube PR Content ExpandsBrands have many avenues where they can telltheir stories:Blogs Social News SitesTwitter News FeedsFacebook PinterestGoogle + InstagramLinkedIn YouTube
Methodology2012 Inc.500 list -- evaluated their newsrooms using 15 factors:• Do they have a newsroom?• How easy is it to find the newsroom?• Is the information in the newsroom current or stale dated?• Is there a media contact on the main page of the online newsroom?• Is there a contact name and telephone number on the press releases?• Can you search the newsroom content?• Is there content in the newsroom other than news releases?• Is the news content organized or categorized?• Is the news content available in news feeds (RSS)• Are there icons that connect to the company’s social content?• Does the newsroom content have easy social sharing options?• Do they have an image gallery?• Do they have a video gallery?• Do they use images, graphics and/or video with their news releases?• Do they offer embed codes for images and video? Methodology2012 Inc.500 list -- evaluated their newsrooms using 15 factors:• Do they have a newsroom?• How easy is it to find the newsroom?• Is the information in the newsroom current or stale dated?• Is there a media contact on the main page of the online newsroom?• Is there a contact name and telephone number on the press releases?• Can you search the newsroom content?• Is there content in the newsroom other than news releases?• Is the news content organized or categorized?• Is the news content available in news feeds (RSS)• Are there icons that connect to the company’s social content?• Does the newsroom content have easy social sharing options?• Do they have an image gallery?• Do they have a video gallery?• Do they use images, graphics and/or video with their news releases?• Do they offer embed codes for images and video?
PR Content DistributionWe also established what social media platforms the Inc. 500companies are using for news distribution and telling theirbrand stories:• Company blog• Facebook• Twitter• Google+• LinkedIn• YouTube• Pinterest PR Content DistributionWe also established what social media platforms the Inc. 500companies are using for news distribution and telling theirbrand stories:• Company blog• Facebook• Twitter• Google+• LinkedIn• YouTube• Pinterest
Positive ChangesThe biggest change has been inconnecting to the company’ssocial content – a dramatic leapfrom 12% in 2012 to 72% in2013. (600%) Positive ChangesThe biggest change has been inconnecting to the company’ssocial content – a dramatic leapfrom 12% in 2012 to 72% in2013. (600%)
. Lagging BehindSharing news content has beenidentified as one of the major trendsto watch.Almost two thirds of the Inc. 500 aremissing this vital component of theirmarketing.
. Visual ContentDespite the explosion of the use of visualmaterial in the last year and the fact that imagesand video get the most engagement, there hasbeen almost no increase in the use of visualswith news or providing image and videomaterial for the media and the public to view.
. Getting Found98% of journalists say they use search engineswhen researching a story, so search visibility is vital.The newsroom should show up in a search for thecompany name as well as for the main key phrasesa journalist, blogger (or potential investor orcustomer) might search.At the very least there should be a link to the newscontent on the homepage of the website.
. Effective Facebook PagesWhile 89% of theInc. 500 have aFacebook page setup, less than half ofthem(48%) are usingit effectively to builda community of loyalfans.
