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Bronwen Evans, Program Manager Webinar April 29, 2009 2:00 – 3:00 PM. Cigarette Litter Prevention Program 2009 Guidance for IDA Members. Cigarette Litter Prevention Program . The Guide to the program is at www.PreventCigaretteLitter.org. Residents and businesses
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Bronwen Evans, Program Manager Webinar April 29, 2009 2:00 – 3:00 PM Cigarette Litter Prevention Program 2009 Guidance for IDA Members
Cigarette Litter Prevention Program The Guide to the program is at www.PreventCigaretteLitter.org
Residents and businesses Requires additional maintenance Owners bear expense of cleanup around businesses Community quality-of-life Decline in tourism, foot traffic, business and housing development Focus on “small” issues creates safer, livable communities Recreation areas become less attractive The Costs of Cigarette Litter
Cigarette Litter and the Environment • It causes blight and creates a sense of disorder • Cigarette butts don’t disappear • Harmful to waterways and wildlife *Source: Clean Virginia Waterways
Many smokers don’t consider their behavior littering – and some blame littering on a lack of ash receptacles Cigarette Littering Misconceptions • Since it’s small, “it doesn’t matter”
Implementing the Keep America Beautiful Cigarette Litter Prevention Program on average reduces cigarette butt litter by half! Strategies: Review and support anti-litter laws Build public awareness Install ash receptacles at transition points Encourage the use of portable ashtrays How Can a Community Respond?
Gather a Task Force Assess needs and establish a budget Kick-off Cigarette Litter Prevention Program Evaluate impact by scanning (counting) Sustain and expand the program How the Program Works
City centers or downtown areas Parks and recreation areas Beaches, lakefronts or waterways Possible Program Locations or Venues
Program Components Review Litter Laws Install Ash Receptacles Place Public Service Ads Distribute Pocket Ashtrays
Ash Receptacles - NEWSFLASH Discounted rate for CLPP Grant Recipients! on Smokers Outpost brand from Commercial Zone Products - www.commercialzone.com http://preventcigarettelitter.org/DCI.pdffor the KAB order form
Roll out media Place ash receptacles Program Kick-Off • Handout pocket ashtrays
Conduct two scans Conduct a Preliminary Scan before the Launch of the Program. Re-scan any time from six weeks to three months after Launch of the Program. Gauge public awareness Track media coverage Survey residents to measure public awareness Evaluate Impact
Maintain existing program Gather long-term support to keep it going Grow the program Expand to other priority areas Enlarge reach of existing program Sustain and Expand
Please visit the Resources section at www.PreventCigaretteLitter.org Program Resources – Updated!
Good luck with your 2009 CLPP! www.PreventCigaretteLitter.org Review the Guide and the Resources Section Report Scans online no later than Sept. 14 Questions? Send to Rowena Gono at rgono@ida-downtown.org Or to Bronwen Evans at clpp@kab.org