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Understanding Google Algorithms: How they Affect Your SEO Strategy

Google algorithms are rules used by search engines to determine the significance and viability of a webpage.Google algorithms prevent cheating on websites.They play a major role in impacting SEO rankings as they intend to deliver better search results and relevant content to internet users.Some of the major Google algorithms are as follows:Google Panda,Google Penguin,Hummingbird,Possum.Contact TechArk now at https://gotechark.com/contact/

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Understanding Google Algorithms: How they Affect Your SEO Strategy

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  1. Understanding Google Algorithms: How they Affect Your SEO Strategy

  2. What is Google Algorithm? • Google algorithms are rules used by search engines to determine the significance and viability of a webpage. • Google algorithms prevent cheating on websites. • They play a major role in impacting SEO rankings as they intend to deliver better search results and relevant content to internet users.

  3. Different Types of Google Algorithms and Their Impact on SEO Some of the major Google algorithms are as follows: • Google Panda • Google Penguin • Hummingbird • Possum

  4. Google Panda • It was launched on February 24, 2011 • It checks duplicate, thin, or plagiarized content, keyword stuffing, and user-generated spam • It assigns a ‘quality score’ to web pages and this score is used as a ranking factor in SEO. • It is vital to create an effective SEO strategy that is free from Google Panda penalties.

  5. Google Penguin • It was launched on April 24, 2012, and checks webpages for spammy or irrelevant links and links with over-optimized anchor text. • Its objective is to down-rank websites whose links appear manipulative. It works in real time. • Your SEO strategy must focus on avoiding using irrelevant or spammy links.

  6. Hummingbird • Launched on August 22, 2013, it targets content for low-quality and keyword stuffing. • It interprets search queries and offers results that match searcher intent. • It can help your webpage rank for a query even if it doesn’t contain the exact words the searcher entered.

  7. Google Possum • It ranks websites based on competition in the target location and was introduced on September 1, 2016. • The update ensured that local results differ more depending on the searcher’s location. The closer you are to a business’s address, the more likely you are to see it among local results.

  8. Contact TechArk for the Best SEO Services • Contact TechArk, a leading digital marketing agency offering effective SEO services in Virginia. We can provide you with the best SEO strategy for your business ensuring your business ranks high without witnessing any Google Penalties. • Call 757-776-7762 and speak to us today.

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