Secret Sauce for Successful Social Media Strategy

1. Secret Sauce for Successful Social MediaStrategy There was a time when social media was a networking platform; however, the current scenario has brought in major changes to the way business perceive social media networking. With the advent of digital transformation, businesses are adopting a robust social media strategy to develop a strong digital presence and online reputation. Whether you’re a million dollar company with an active customer base or a small start- up looking to grow, social media marketing will definitely help you achieve your goals. The bigger picture clearly indicates that 90% of your target customer-base is on social media – irrespective of what you are selling. Define Target Audience:The most crucial phase of social media strategy is ‘defining your target audience’ Knowing who you are targeting is the first step to define a buyer

2. persona, and thereby develop a custom marketing strategy. When we say define your target audience, we meant consider the specific demographics, geographical locations and other factors that can help you plan effective social media campaign. Jot-down KPI’s: What is the point of forming a social media strategy if you are not clear with the objectives behind it? Whether you want to engage your audience, or generate leads via social media, KPI’s are the performance indicators that help measure your performance on the campaigns. Facebook Ad Campaign Manager for example, is a great way to measure the results of your social media efforts. Create a Unique Content: Your social media content should be strong and at the same time minimal. Nobody has time to go through your long posts. Creating quality content is the key. Without out-of-the-box content, your social media strategy is nothing. Be up-to- date with your content strategy. Check what is trending on social media, see what your competitors are working on and make necessary changes to keep up with the changing trends. Use Videos/Infographics: Videos are a great way to keep your social media channels engaging. With a little boost, videos can bring in lot of traffic to your channels. Short and simple videos can help you get tremendous reach and engagement. On the other hand, videos with infographics can also add value to your social media presence. A short 2- minute video about your organization or latest updates or an infographic based on product features can help boost your social media efforts. Social Media Audits: Posting regularly on social media channels is not enough, you need to constantly check for results and do the analysis of your social media strategy. Keep a track of your social media accounts in a spreadsheet; and include data related to followers, engagement and impressions on a monthly basis. This analysis helps set new benchmarks and goals for your channels. Remember, a good Social media strategy is actionable and understands your audience better. Social media marketing is a framework which allows you to execute and optimize your digital media strategies. In short, the more specific your social media strategy,

3. more accurate are the results the you get. Once you’ve mapped out your strategy, start working on its implementation and see where you can improvise and add new dimensions to your entire strategy. Implementing these strategies contribute to real-time results, bringing more brand awareness and improving your ROIs.