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Promotion Products: Do They Work?

This presentation looks into promotional products and whether they are useful marketing tools for businesses. As an extremely large industry and something that consumers enjoy receiving, it's definitely popular - but is it effective? http://www.shopletpromos.com/

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Promotion Products: Do They Work?

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  1. Promotional Products? Do they work? http://www.shopletpromos.com/

  2. Three Important Questions • Are they used often by successful companies? • Do consumers enjoy them? • Most importantly… ARE THEY EFFECTIVE?

  3. Are Promotional Products Used Often? • 80% of ALL consumers owned a Promotional Product in the past year • 2011 – Promotional Product sales totaled over $17 BILLION • These sales include over 20 categories of customizable products

  4. Are Promotional Products Used Often?

  5. Industry Stats Industry Sales Volume in Billions

  6. How Do Consumers Feel About Promotional Products? • 83% of consumers enjoy receiving promotional items • 60% of recipients of promotional items keep them for at least one year • 48% want more!

  7. What We Know: • Businesses use them frequently • Consumers really enjoy them but... • BUT ARE THEY EFFECTIVE?

  8. Some Statistics…

  9. Other Advertising Tools

  10. Recall, Recognition, Sales • 87% remember the advertiser after wearing their product • 76% could recall product, company, and message • 42% had a MORE favorable impression after receiving promotional product

  11. Recall, Recognition, Sales • 62% have done business with advertiser after receiving promotional product • 24% of those that hadn’t done business yet claim they are more likely to do business in the future

  12. Promotional Product Overview • Promotional Products is a giant industry • Most consumers LOVE promotional items • They significantly help recognition and recall • They help generate sales

  13. Sources • http://www.ppai.org • http://www.asicentral.com

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