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Pay for it or forget it. Facebook CEO Mark Zuckerberg's recent announcement about Facebook’s news feed algorithm changes relating to cutting down on non-paid news feeds figuratively and silently shouts the same.<br>
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Facebook Down Non-Paid News: A Quick 2-Min Brief Coverage Clamps
Pay for it or forget it. Facebook CEO Mark Zuckerberg's recent Facebook’s news feed relating to cutting down on non-paid news feeds figuratively and silently shouts the same. It’s not too late for an experienced digital marketing expert like me who has been working in the same company for 8 years to not to give an encouraging reaction to the actions of the CEO of world’s biggest social media platform as it will hit my non-paid social media marketing efforts so badly. Late on Thursday night, it has been officially announced that the social media giant will add another star to its revenue generation policies by stimulating paid advertisements announcement algorithm about changes digital marketing while
diminishing non paid ones. This announcement even caused company’s shares by around 4% and they went rolling down to $171 from $179. The company didn’t clearly mention that paid advertisements will drive any benefits from the new algorithm because they are going to balance the decrease in viral news feeds by ramping up the number of feeds from friends and family. That clearly suggests that if anyone is looking to advertise their products, services, or work out of the circle of their friends or family, they would have to pay for it. So, to answer the question “should I buy Facebook’s shares now as they are at the lowest of the four-months”, I as a digital marketer
would say yes, of course. Many other digital marketing agencies over the globe who were earlier running their businesses and getting paid by promoting their client’s stuff all for free, would need to reconstruct their approaches. A decade ago, the future of traditional media firms was secure. However, now it is mainly dominated by Google and Facebook. And It is certainly not a good sign. I mean, over 60% of online advertising is being taken care by these two firms. So, in near future, would we not see advertising through any platform? Let’s see. Resource>>https://medium.com/@shubhashishi tservices/facebook-clamps-down-non-paid-news -a-quick-2-min-brief-coverage-3d560b9c332d traditional media