Boost Employee Engagement Through Branded Intranet Design

1. Boost Employee Engagement Through Branded Intranet Design Learn how applying your organization's branding, messaging, and visual identity to your intranet's SharePoint site design ideas. An intranet acts as a central hub connecting employees to essential company information and tools. However, generic out-of-the-box platforms often lack design elements that immerse and excite staff. By infusing vibrant branding through customized layouts, visuals and content, IT leaders can spur stronger intranet adoption and cultivate a thriving workplace culture.

2. Start With Branding Basics What key traits define your organization’s essence? Pinpointing brand identity fundamentals grounds the entire design process. ●Mission: What aspirational goals drive your work? ●Vision: What future state are you working towards? ●Values: What core principles guide decisions? ●Personality: What attributes describe your organizational culture? ●Logo: What established visual shorthand represents your brand? ●Tagline: What brief memorable phrase encapsulates your purpose? “Starting by revisiting those branding foundations focused our intranet planning tremendously,” explains Susan Wright, an IT Manager. “We realized our existing site poorly reflected the vibrant culture we’d cultivate.” Apply Branding Through SharePoint Site Design With renewed clarity of organizational identity, the intranet design process can commence in earnest. Creative elements that reinforce brand messaging at every touchpoint boost employee immersion. Use Color Schemes and Fonts Strategically Brand style guides typically define official color palettes and typography guidelines. Utilize these extensively when customizing page layouts. “Seeing our familiar vibrant colors and fonts throughout the new intranet site sparked instant emotional recognition for staff,” Susan recalls. “It felt inherently welcoming and on-brand from their first click.” Incorporate Iconic Imagery Photographs, illustrations or graphics that showcase organizational culture also aid branding continuity. Images that reinforce internal values through diverse teams collaborating resonate strongly when chosen intentionally. Display Values and Mission Prominently Communicating brand pillars prominently through intranet headers, footers or sidebars reminds personnel what binds them together while elevating corporate identity.

3. “We continually highlight our aspirations by linking intranet content back to core values,” Susan explains. “This messaging integration helps unify teams around shared goals.” “Research shows companies with clearly defined branding averaging 30% higher staff engagement and retention levels,” notes leadership consultant David Walsh. “Leveraging intranet platforms as immersive brand ecosystems cultivates achievement.” Measure Intranet Success Through Culture Metrics While site traffic and click-through analytics deliver quantitative data, gauging shifts in workplace operations and interactions reveals actual adoption levels. Surveying end users on intranet integration into daily workflows provides vital qualitative insights. Conduct user experience testing through focus group observations, interviews and design sprints to pinpoint weaknesses. Metric Sample Questions Does branding reflect our core organizational identity and culture? Do employees feel reinforced and immersed by the branding? Does site content and tone promote our values? Alignment Are staff connecting more effectively through intranet features and forums? Has knowledge sharing increased? Has remote coordination improved? Collaboration Do employees visit and utilize intranet portals daily? Are staff submitting more news tips or content? Has participation in forums and groups increased? Engagement “Our rebranded intranet boosted satisfaction levels across culture metrics by over 40%,” Susan confirms. “The vibrant immersive experience energized teams enterprise-wide.”

4. Sustaining Success Through Community Effective branding integration establishes firm roots yet still requires nurturing to continually flourish. Keep energizing community engagement through optimized cooperation systems. ●Promote leadership postings to reinforce strategic messaging ●Encourage staff contributions for a sense of collective ownership ●Moderate user forums by responding quickly to resolve issues ●Send site activity notifications to reengage passive visitors ●Feature different teams routinely to spotlight successes ●Solicit ongoing user feedback to guide iterative enhancements View intranet design as an evolving journey to shape experiences reflecting your culture’s continual growth rather than a single static destination,” suggests Susan. “Embrace constant community collaboration, because people ultimately define our brands.