270 likes | 555 Views
Social Media. Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. ...
E N D
Slide 1:Bypassing the Traditional Press with Social Media on the Web
October 18, 2008 Chicago, IL Feel Free to Contact Me Anytimejosh@thehatchergroup.com 301.656.0348
Slide 2:What We Will Cover
Why Bypass? The Social Media Landscape Getting Your Message Onto Blogs How to Leverage Your Assets in the Blogosphere Media By Way Of Social Media http://thehatchergroup.com
Slide 3:Why Bypass the Media?
If it Bleeds it Leads Corporate Influence Focus on Electoral Politics State Press Tends to Follow the National Example
Slide 4:21st Century Options
“It used to be certain elites would have a monopoly on discussing those issues, whether it's politics, culture, music, art, etc. What's happening is technology is allowing people all over the country (and the world) to discuss the things they care about. Once they start talking about those things, a lot of times, they will act on those issues.” Markos Moulitsas, Dailykos.com http://thehatchergroup.com
Slide 5:Diversity of News
http://thehatchergroup.com
Slide 6:Social Media
Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. “Wisdom of the Crowds” Little to no editorial control The lack of editors provides advocacy organizations an opportunity to access citizens directly. http://thehatchergroup.com
Slide 7:Social Media Reaches People
http://thehatchergroup.com
Slide 8:Pew Data on Social Media
10% of Americans have used social networking sites to engage in political activity. 66% of internet users under the age of 30 have a social networking profile, and half of young profile owners use social networking sites to get or share information about the candidates and the campaign. 35% of Americans have watched online videos related to the 2008 Presidential campaign. http://thehatchergroup.com
Slide 9:Bonus Value of Social Media
Over 75% of reporters see blogs as helpful in giving them story ideas, story angles and insight into the tone of an issue. 70% of reporters check a blog list on a regular basis. 21% of reporters spend over an hour per day reading blogs. 57% of reporters read blogs at least two to three times a week. http://thehatchergroup.com
Slide 10:Digg.com
http://digg.com 3,000-70,000 visitors Great for Search Engines Generally takes between 100-200 votes to go popular, or reach the front page, on Digg. Can be as few as 50 or as many as 1,700. http://thehatchergroup.com
Slide 11:The Digg Algorithm
Diversity (where they come from, how much their diggs overlap) Timing (how quickly the Diggs come in) Comments Very contentious, always changing http://thehatchergroup.com
Slide 12:Other Useful Social News Sites
Reddit.com Longer Headlines No Descriptions Subreddits Environment, Energy, Green Buzzflash All Liberal/Progressive Less Traffic Easier to Succeed http://thehatchergroup.com
Slide 13:Other Social News Sites
Current.com Very Enviro Friendly (Gore) Top Stories Shown on Satellite TV Stumbleupon.com Up to 25,000 Visitors/Day – Growing Fast (Ebay) Channel Surfing the Web Requires Toolbar Download Thumbs up / Thumbs Down Yahoo Buzz Just Launched Can Send Major Traffic Difficult to get Traction – Still Worth a Shot http://thehatchergroup.com
Slide 14:Success with Social News
Know the Community Writing Good Headlines Statistics Quotes Think Newspaper Headlines Use Good Keywords Prompt Curiosity Click-thru Rates Actively Participate Voting Making “Friends” Submissions Comments http://thehatchergroup.com
Slide 15:Getting Your Message Into the Blogosphere
A blog, or weblog, is a regularly updated journal published on the web. Some blogs are intended for a small audience; others vie for readership with national newspapers. http://thehatchergroup.com
Slide 16:Why do Blogs Matter?
An Open Conversation Basic Stats Readership http://thehatchergroup.com
Slide 17:What do Bloggers Want?
They want… timely and compelling content. They want… things to write about that will interest and challenge their readers. They want… to sell advertisements. They want… recognition, links and traffic. http://thehatchergroup.com
Slide 18:Do These Things
Provide everything they’ll need to blog about your issue. Realize that successful collaboration with bloggers is a mutually beneficial two way street. Send information that is timely, relevant and interesting. Make efforts to become part of the dialogue, by commenting on their blog in a way that adds value to the conversation. Treat them as individuals. Link to them, especially when they link to you. http://thehatchergroup.com
Slide 19:Don’t Do These Things
Don’t send press releases. Don’t expect to get something for nothing. Don’t send them information on a topic that they don’t write about. Don’t leave comments that are unrelated to the post you are commenting on. Don’t send blast emails to hundreds of bloggers at once. Don’t explicitly ask to be linked to. http://thehatchergroup.com
Slide 20:Leveraging Your Assets
Institutional Credibility Grasstops Relationships http://thehatchergroup.com
Slide 21:Institutional Credibility
Concept Provide Exclusive Quotes Follow the Conversation Offer to Guest Post Post A Diary http://thehatchergroup.com
Slide 22:Provide Exclusive Quotes
Break the News Provide Context Promote Your Content Help Them Help You http://thehatchergroup.com
Slide 23:Follow the Conversation
Follow Local Blogs Praise Them When They Deserve It Public Link Private Email http://thehatchergroup.com
Slide 24:Offer to Guest Post or Post a Diary
What Is A Guest Post? What is A Diary? Free Content For Them Craft Your Own Message Reach an Audience Directly http://thehatchergroup.com
Slide 25:Grasstops Relationships
Can be Used for a Guest Post, Exclusive Quote, or Diary Much Like Institutional Credibility Some Blogs May Respond Better Much Like Placing an Op-Ed Threefer Gets Your Message Out Favor to Blogger Favor to Grasstop http://thehatchergroup.com
Slide 26:We will be Providing
This Presentation Notes For This Presentation Sample Blogger Outreach Letter Contacts for Prominent Bloggers In Your State National Environmental Bloggers http://thehatchergroup.com
Slide 27:Contact Me
Feel Free to Contact Me Anytime josh@thehatchergroup.com 301.656.0348 http://thehatchergroup.com