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Social Media and the Web

Mark Branom branom@alumni.stanford.edu @ markbranom markbranom@facebook.com. Social Media and the Web. Overview. With Social Media, the potential for people to interconnect and collaborate has never been greater. With Social Media, you can easily: know more about each other,

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Social Media and the Web

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  1. Mark Branombranom@alumni.stanford.edu@markbranommarkbranom@facebook.com Social Media and the Web

  2. Overview • With Social Media, the potential for people to interconnect and collaborate has never been greater. • With Social Media, you can easily: • know more about each other, • stay in touch, • find potential job opportunities, • and more!

  3. Why? • http://youtu.be/fpMZbT1tx2o

  4. What Should I do? • Use Social Media as the hook/tool to get people interested in your organization. • To get people to click on the web site to find out more. • To inform world at-large about • upcoming events • staff profiles • other information you wish to disseminate

  5. Change the way you think about marketing! • The old communication model is outdated: • producing paper newsletters • writing letter campaigns (both paper and email) • using phone call trees • even static web sites are outdated! • Those methods were a one-way communication stream – the organization sent out the information. • Today, people expect to be able to respond immediately to communiqués from organizations, and expect that communication to be an interactive, push-pull collaboration.

  6. Some Tips… • Produce compelling content. • Be sure to allocate the resources needed to produce your content. Make the upkeep and posting of information a dedicated part of one or more of your staff’s job. • DO continue to use your old marketing tools (static web sites, email distribution lists, newsletters, etc.). Most online visitors expect these old-school communication tools to be the repository of the information they seek. • Honor the Terms of Service (TOS) of the platform (e.g., Facebook, Twitter, YouTube) you are using. Be sure to read (and understand) the rules before posting content. • Don’t post messages that are fraudulent, harassing, obscene, threatening, or post other messages that are a violation of applicable law.

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