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High Five is a three-day event in Raleigh, NC. It's the conference where marketers and creatives meet. This presentation shares key takeaways from our 2017 keynotes: Dave Rendall, Marissa Coren, Ashleigh Axios, Shanteka Sigers, Joe Pulizzi, and Tina Roth-Eisenberg.
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THE TOP 25 TAKEAWAYS by Stan Phelps
HIGH FIVE CREATIVE DIRECTOR: JOSH VAUGHAN “Marketing without design is lifeless, and design without marketing is mute.” - VON R. GLITSCHKA
DOORS OPENING SOON
EMCEE: MEREDITH OLIVER, CSP EMCEE SETS THE STAGE
CONFERENCE KICKS OFF FOUNDER: EVAN CARROLL
Dave Rendall TAKEAWAY #1 Your difference can be your power – and your brand
TAKEAWAY #2 The number of companies who are truly able to achieve competitive separation is depressingly small
TAKEAWAY #4 Find your own “freak factor” to win customers in a crowded and critical marketplace T
TAKEAWAY #5 Share, not hide, your differences
VAN CARPENTER MEREDITH OLIVER
Marissa Coren TAKEAWAY #6 Your ideas want to be real. Write them down
TAKEAWAY #7 Trust your deep-seated thoughts and visions
TAKEAWAY #8 Trust that you can bring your ideas to life
TAKEAWAY #9 Control your calendar to avoid losing focus
TAKEAWAY #10 Shanteka Sigers There is no limit to creativity
TAKEAWAY #11 Think creatively about challenging problems
TAKEAWAY #12 Use humor and gentle shaming to change behavior
KICKING OFF DAY TWO OF THE CONFERENCE BURT NAYSAYER
KARL SAKAS
TAKEAWAY #14 Find the sweet spot Joe Pulizzi
TAKEAWAY #15 Focus and deliver
TAKEAWAY #16 Harvest the audience
TAKEAWAY #17 Define your audience
Ashleigh Axios TAKEAWAY #18 Diversity breeds innovation
TAKEAWAY #19 Set goals that stretch you I
TAKEAWAY #20 Create space for emotion
TAKEAWAY #21 See failure as good data
Tina Roth Eisenberg TAKEAWAY #22 Don’t complain. Make things better
TAKEAWAY #23 Flip it! Embrace any challenge as an opportunity
TAKEAWAY #24 Push yourself out of your comfort zone
TAKEAWAY #25 Pay attention to what tickles your heart