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How to Reach B2B Decision Makers with Account-Based Marketing | Demand Monster

The development of technologies has enabled organizations to automate and scale their efforts, making it easier to target specific accounts. Read on to find out the benefits of an ABM strategy and the 6 key ways to create one<br><br>Read More at : http://bit.ly/2XX7hYt

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How to Reach B2B Decision Makers with Account-Based Marketing | Demand Monster

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  1. How to Reach B2B Decision Makers with Account-Based Marketing? By Demand Monster

  2. Account-based marketing (ABM) is one of the buzzing words in marketing circles. Since this trend is catching up across the globe, it is vital to know how account-based marketing is helping marketers in generating revenue in the competitive business environment. Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of business

  3. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing accounts. Included in ABM’s structure are a plethora of technology solutions to quicken the work process. Content syndication strategy has made a comeback in the Account-Based Marketing programs. Once commonly an underperforming channel, content syndication strategy now plays an essential role in the ABM strategy.

  4. Content Syndication Strategy and Account-Based Marketing

  5. Account-Based Marketing is the blend of a company’s sales and marketing functions to reach B2B decision makers; in other words, it is a strategic approach to B2B marketing based on goals for specific target accounts. With the help of Account-Based Marketing, the sales team can directly approach the key-decision makers of targeted companies without going through the entire process of random cold-calling, unnecessary meetings, etc.

  6. Advantages of using Account-Based Marketing Quicker Deals With the help of Account-Based Marketing, leads are kept in the pipeline to the most targeted ones. The possibilities of getting denied narrows down to a minimum and deals get closed much faster. Good Profits Since salespeople are targeting the good accounts for business with the help of Key-Account Marketing rather than typical demand generation, it guarantees good returns.

  7. Saves Time With Account-Based Marketing, the sales team of a company will converge only on the accounts that have high conversion rates. This approach can also be interpreted as they do not waste their time on leads that don’t matter or are unqualified. Improves the rapport between sales and marketing In many cases, it is seen that the sales and marketing teams of an organization are focusing on separate accounts. Key-Account Marketing requires cooperation between the two sides so that they work together to target key decision makers within the same accounts

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