New Guide on Virtual Events on LinkedIn

1. New Guide on Virtual Events on LinkedIn The COVID-19 epidemic has impacted all aspects of the world economy. Activities to prevent the virus from Spreading have been postponed for social distancing. Since then activities which could not be postponed have been held online or electronically. A number of tools have been used as a mean of communication, including the events and live streaming tools from LinkedIn. LinkedIn expanded by adding live-streaming functionality within events in May. The new LinkedIn guide looks at how to make best use of these options, and includes a range of tips and pointers to help with your virtual event planning. The Guide to LinkedIn reveals how to: Build a Digital LinkedIn event Invite targeted audience Give impetus and interact before and after the event Learn from other companies which use LinkedIn to host successful events LinkedIn provides an overview of LinkedIn Live and Events, and the specific uses to which each caters to:

2. But not all of the sites have LinkedIn Live links. However, there are no clear criteria specifying the pages to access the option, LinkedIn provides some guidance on the types of pages more likely to be accepted for Live access: Brands with engaged communities-Brands that aim to engage customers on a regular basis, take the time to respond to feedback and build a conversation. Brands with 1,000 + followers-Pages with 1,000 + followers are ideally placed to ensure your live stream has an audience. LinkedIn gives some tips at the end of this document about the features to come up with inside Events. 1.Capture registrations that arrive later this year, directly on LinkedIn. Capture correct information from your event attendees; use a pre-filled Lead Generation Form. 2.Follow up with those who took part with additional content in your event to keep them involved in retargeting to keep your brand and your message top of the minds of the attendees. LinkedIn also offers a list of best practices and tips, and links to other tools and guides for events to help ensure smooth operation. LinkedIn Events is a great choice to consider for functions of your company. In reality, adding related live streams makes it easier for all brands to run a virtual showcase and link to the viewers, taking into account their importance to the current situation. The original article is published here:https://bit.ly/3gxqll3