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What is PPC Pay per click advertisingis an Internet advertising model which is used to generate clicks to your website. It is the best Digital marketing service It is the way of directing traffic to your website using relevant keywords related to your product or services. Pay Per Click or PPC is one of the effective strategies applied in the search engine marketing campaign
How to Optimize PPC Campaign Selection of keywords Keyword selection plays a major role in the success of any AdWords Campaign. Your keyword research should include not only the most popular and frequently searched terms in your niche, but also extend to the long tail of search. Long-tail keywords are more specific
Optimization of content Great content is not as great when it is not well optimized. And optimizing content to be far more competitive for Search has tremendously evolved over the years. Content optimization is basically the process of improving the aesthetics and performance of a site’s assets or pages that provide unique value to its intended users through on-page SEO, conversion optimization, user experience
Display Network With display network ad text and banner creatives aim for high CTR and constantly optimize by adding variations and new creatives. Keep things fresh! Review your automatic and managed placements and remove sources that don’t hit the 1% CTR, don’t convert, or are just undesirable.