1 / 12

Basic of Pay per Click Campaign

Pay per Click advertising and services are online marketing technique uses for getting the visibility around the world. <br>

pooja1992
Download Presentation

Basic of Pay per Click Campaign

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. s

  2. Pay Per Click Campaign • PPC is basically a advertising campaign that place your advertisement on the search engine result pages, usually it shows at the right side of the top of the search results. • In these campaign, the advertiser only pays when a visitor clicks on the ad. • PPC campaigns cutting down irrelevant traffic and bringing your prospect customers to buy products and services by increasing return on investment are designed by the specialists.

  3. Benefits of PPC • PPC can have several benefits to your online marketing campaign. You should be aware of the possible advantages before using it. Below are some of the benefits: • Flexibility & Control • Quick Output • Targeting • Track ability • Budget Setting • Pay for Result

  4. Flexibility & Control • Control and designing your ad campaigns according to relevant needs • Seasonal campaigning for a fixed duration • Many targeting options with a single bid and amount • Provision of tracking the performance of your campaign for further changes • Option of targeting advertisements to a certain position or bid higher for some key words for a particular time

  5. Quick output • Instant way of driving traffic to your site • Pay per click advertisement appears on search result pages as soon as the campaign goes live and is approved

  6. Pay for Results • Payment made only when the customer clicks on the ad • No charges for placing an add on the result page of search engine • After one click on the ad, customers can save the URL and return later

  7. Budget Setting • Daily and Monthly budgets can be set to control costs • Advertisers opt for what amount to pay for keywords, traffic results and other bidding options to meet market goals

  8. Targeting • Target advertisements for prospective customers • Provides options like location, language and demographic targeting by gender, age and time to convert each click into conversion

  9. Level Playing Field • Pay Per Click also puts all businesses on a level playing field • Either a small or big business, chances of winning a keyword bid and being placed high on search engine result pages are same for both.

  10. Track ability • PPC campaign stays as effective and efficient as possible by tracking keyword and phrase successes • Tracks maximum traffic with best conversion rates

  11. Sprink Digital Pvt. Ltd. B-19, 10-B Scheme, Gopalpura RoadJaipur, Rajasthan - 302018 INDIA Contact No. :+91 141 6622200, 6622201 http://www.sprinkdigital.com/ppc-advertising.php

More Related