CERP Presentation

1. OBSERVE ANALYZE DECIDE Specialist in the processing and Analysis of information identified in point of sale Page 1

2. Our Business CERP, established in France and Poland east Specialist in the processing and the analysis the data recorded in the points of sale since more than 15 years. • GesPri : • GesPri PFT • GesPri FDR • GesPri Multi Mag • GesPri Mag • OBSERVE • information at • the point of sale GesAssort EDITION OF SOFTWARE Title Title GesLin STUDIES 2. MEASURE the recorded information and the client. Modules de chaînage Logique H / M / V GesPromo 3. DECIDE studies through files, books presentation and our software suite..

3. DISTRIBUTORS TEAM 5 persons INDUSTRIALS TEAM 6 Persons Team work • FIELD • 25 management persons • 300 pollsters • Dictionnary of 600 000 ean • 80 millions Data field collection SOFTWARE 5 persons SUPPORTS TEAM Comptability : 5 persons Production : 12 persons

4. A Cerp food and non-food quality product dictionary A daily mass information gathering capacity in-store A tracking information on the net (online consumer, shop, articles and reviews...) A team of expert at your ribs to accompany you in your decision making Ergonomic tools Nomenclature, typologies, attributes management Decision support and analysis multi dimensional, powerful and easy-to-use tools A client-oriented Organization: agility, adaptability, specialist service Sample transparency Consumer view Partnership Park store coverage all circuits More than 15 years of expertise une SSII • Our Strenght Page 4

5. Our Solutions • PRICE • CHAINAGE • ASSORTIMENT • PROMOTION • MERCHANDISING • PRICE • ASSORTIMENT • PROMOTION • MERCHANDISING Software of decision-making aid To understand your mix product DATAMINING SOFTWAREZ QUANTITATIVES SURVEY QUALITATIVES SURVEY CONSULTING ACCOMPAGNEMENT FORMATION To measure your forces and weaknesses by the perception of the point of sale You to accompany in your decision-makings • PRICE • ASSORTIMENT • PROMOTION • MERCHANDISING MYSTERY SURVEY CONSUMER SURVEY Page 5

6. Studies OUR SOLUTIONS TO MEASURE AND OPTIMIZE YOUR PERFORMANCES IN POINT OF WINDS PRICE To better include/understand your positioning price and those of your competitors •  Chaining MN/ MDD/PPX •   List closed SET To analyze the relevance of your set •  Comparative /Th Reality eoric •  Observatory of the national marks in Hardware Discount •  Alignment rupture • PROMOTION • To measure performance of your promotions • Promotion Observatory in Hypermarkets •  Rate of installation PLV •  Follow-up of strong times MERCHANDISING To study your linear •  Linear quali •  Permanent PLV and furniture •  Sequencing ray, plan of mass MOSAIC To include/understand your mix marketing in point of sale •  Follow-up launching new products • AD' Hoc questions

7. Datamining software SOFTWARE Of DECISION-MAKING AID TO BUILD, CONTROL AND MANAGE GesPri :Construction and piloting of the margins, tariff management, simulation, optimization GesAssort : Management of the sets, sizes of limps and collections, piloting of the performances GesPromo: Construction of the promotional offer, estimated and real management of turnover and margins GesLin : Piloting of the margins by the optimization of your facing GesProd:Management of the data bases chaining and cloning (Logical H/M/V) - Logic H (Horizontal) you allows to work your chaining between your products and the products of competition. - Logic M (Marketing) you allows to ensure a tariff coherence of the rise in range by chaining the products of different typologies (MN/MDD/1erPrix/Premium).- Logic V (vertical) you allows to ensure a tariff coherence between the products of weight, perfumes, sizes and different colours.

8. Qualitatives survey CONSUMER SURVEY MYSTERY CUSTOMER • Customer ans no customer survey • Product • - Price • - Product • - Promotion • - Merchandising To know the reasons of their frequentation, their behavior of purchase • Shelf - Cleanliness - Establishment - Set - Employee To understand the reasons of nonfrequentation and to know the behaviors of purchases • Store • - Outside • - Inside • - Concept, identity • Brand • - Place • - Notoriety • - Concept

9. Contacts CERP FRANCE 66 route de Sartrouville Parc des Erables - Bat.3 78230 Le Pecq Phonoe : 01 30 15 17 03 www.cerp.fr DISTRIBUTORS INDUSTRIALS Laurent ROSIER Commercial Director Phone : 01 30 15 27 45 / 06 76 92 41 88 laurent.rosier@cerp.fr Stéphane PARAIN Commercial Engineer Phone : 01 30 15 68 00 / 06 42 11 37 11 stephane.parain@cerp.fr Philippe HÉRON Commercial Director Phone : 01 30 15 68 04 / 06 75 24 51 22 philippe.heron@cerp.fr Cécile BROUANT Key Account Director Phone : 01 30 15 23 32 / 06 77 78 01 76 cecile.brouant@cerp.fr GENERAL MANAGEMENT Hugues LAFITTE PDG CERP France Phone : 01 30 15 17 03 / 06 08 35 01 92 hugues.lafitte@cerp.fr Grégoire DALLE Key Account Director Phone : 03 28 04 09 57 / 06 74 38 59 36 gregoire.dalle@cerp.fr Ludovic CASTELLIER Key Account Director Phone : 01 30 15 17 03 / 06 30 26 19 47 ludovic.castellier@cerp.fr Fabien HENNEBO Key Account Director Phone : 01 30 15 68 03 / 06 77 20 88 10 fabien.hennebo@cerp.fr Justine VAN DER PUTTEN Key Account Manager Phone : 01 30 15 23 34/ 06 77 20 76 73 justine.vanderputten@cerp.fr Page 9