Email Marketing Tips by Akash Manchanda to Boost Open Rates

1. Search Write Sign in Sign up Email Marketing Tips by Akash Manchanda to Boost Open Rates Vui Live · Follow 4 min read · 3 hours ago Email marketing, however, continues to be among the best methods of digital marketing for businesses reaching out to audiences. The success of achieving more open rates and conversions requires the sending of a promotional message as well. More than just promoting, it involves crafting an eye-catching email with a tone to build trust that encourages action. By following these best practices in email marketing, businesses will benefit from an incredible impact on the return on investment. Free Membership We are going to cover the best practices for email marketing, how to increase open rates, and then how to convert them in this blog. Distraction-free reading. No ads. Read member-only stories Organize your knowledge with lists and highlights. Support writers you read most All these strategies have been proven by industry experts and leaders in the digital marketing space, including Akash Manchanda digital marketing, a well-known figure in digital marketing. understanding of the world. Earn money for your writing Sign up to discover human stories that deepen your Tell your story. Find your audience. Listen to audio narrations Read offline with the Medium app Why Email Marketing is Crucial for Conversions Sign up for free Try for $5/month Email marketing has numerous benefits. Some of the most significant benefits include: Direct Communication: Emails allow businesses to communicate directly with their audience. Social media doesn’t. Personalisation: Emails can be tailored to individual preferences and behaviours, which increases the chances of engagement. Cost-Effectiveness: Email marketing provides a high ROI for businesses when compared to other marketing methods. Measurable Results: Open rates, click-through rates, and conversions can be tracked easily, enabling businesses to optimise their campaigns. However, it’s only when such strategies are followed that lead to higher open rates and conversions, and success is seen. 1. Attention-Grabbing Subject Lines The subject line is the first thing that comes before your recipient’s eyes. If it

2. does not catch their attention, they will never open that email. Research has proven that 47% of recipients decide to open an email through the subject line alone. Hence, getting a good subject line is very important for better open rates. Best Practices for Subject Lines: Brief Your Subject Line with the Value to Be Delivered Create Urgency: In your subject line, use limited time, last chance, and such things to provoke urgency. Make it Personal to Them: In the subject line, make the email personal for them by either using their names or interactions. Use Numbers: Emails with numbers in the subject line tend to perform better because they offer specificity (e.g., “5 Tips to Boost Your Business” or “40% Off This Week Only”). 2. Segment Your Email List Segmentation is the breaking down of your email list into smaller groups, either demographically or based on purchasing or engagement history. This ensures that each recipient in your email list receives the content that will be of interest to them. Best Practices for Segmentation Behaviour-Based Segmentation: Segment your list according to customer behaviour, such as purchases or clicks. Demographic Segmentation: Use factors like age, gender, or location to pass the right targeted content to the recipient. Engagement-Based Segmentation: Categorise your contacts based on the level of interaction they have with your previous emails, such as engaged versus unengaged subscribers. This will lead to a higher open rate because the recipient is receiving content that is more relevant to them. 3. Personalise Your Emails Personalised emails are often better than non-personalised ones. A personalised email feels more relevant to the recipient, which can lead to better engagement and conversions. According to research, personalised subject lines can increase open rates by 26%. Beyond the subject line, using a subscriber’s name or recommending products based on past purchases can make your email feel more individualised. Best Practices for Personalisation: Use the Recipient’s Name: Addressing the recipient by their first name makes the email feel more personal. Recommend Products or Content: If a subscriber has demonstrated interest in a particular product or topic before, suggest related content to them through email. Behavioural Personalisation: Personalise the email according to a customer’s past interactions. For instance, if a customer abandoned their cart, send them an email reminding them of the article or offering a discount on it. 4. Content Should be Compelling and Relevant Once the recipient opens the email, the content should hook them in.

3. Whether it’s a special offer, valuable content, or product updates, make sure your email provides value. Best Practices for Content: Keep It Short and Sweet: People don’t have time to read long emails. Keep your content concise and to the point. Use Engaging Copy: Use persuasive language and a strong call to action (CTA) to encourage the recipient to take the next step. Provide Value: Ensure that the content addresses the needs or pain points of your audience. For instance, if you’re promoting a new product, highlight how it will benefit the recipient. 5. Optimise for Mobile Devices Since over half of emails are opened on mobile devices, it’s no longer a choice to optimise your emails for mobile. If your emails aren’t mobile- friendly, you risk losing potential conversions. Responsive Design: Make sure that your emails adapt to various screen sizes. Shorten Subject Lines: On mobile, long subject lines can get cut off. Keep them within 40–50 characters. Easy-to-Click CTAs: Make sure your call-to-action buttons are large enough to be clicked on a mobile screen. Wrapping Up! Achieving higher open rates and conversions through email marketing requires careful planning, strategy, and optimisation. By focusing on crafting engaging subject lines, segmenting your audience, personalising content, and testing your campaigns, businesses can significantly improve their email marketing outcomes. The most important thing for leaders like VUI Akash Manchanda, who have expertise in digital marketing and online marketing, is to keep the email campaigns continually adapting and personalised. With such best practices in place, businesses can unlock the full potential of email marketing and boost engagement and conversions. Vui Akash Manchanda Akash Manchanda Digital Marketing Written by Vui Live Follow 0 Followers · 1 Following We are a dedicated team of budding professionals who constantly thrive to push creativity beyond its limits. No responses yet What are your thoughts? Respond

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