Most Influential Women Leaders in Marketing 2024

M A G A Z I N E

Leadership is not about being It is about making everyone the best else better.

Trailblazing Women in Marketing EDITOR’S View W elcome to the latest edition, where we spotlight some of the most influential women shaping the marketing industry in 2024. This edition highlights leaders who are driving innovation, making impactful decisions, and redefining standards in their field. Their work sets new benchmarks and inspires others to reach new heights. addressing emerging challenges. Their commitment to excellence and ability to adapt to shifting priorities illustrate how they are leading their industries forward. Their experiences offer valuable lessons on achieving success, overcoming obstacles, and driving progress. As we celebrate these remarkable achievements, it’s evident that their influence extends well beyond their immediate roles. They are not just participants but leaders who are making a lasting impact on the industry. Their stories serve as a testament to their exceptional skills and dedication. In this issue, we delve into the stories of women who are pushing boundaries and setting examples through their visionary approaches. Each profile showcases how these leaders are setting trends and creating successful strategies in a competitive environment. From developing creative campaigns to steering their teams toward exceptional results, their contributions are shaping the future of marketing. We are proud to present this edition, “The Most Influential Women Leaders in Marketing 2024,” highlighting the achievements and insights of women who are setting the standard for leadership in marketing today. Our focus extends beyond traditional roles, exploring how these trailblazers are embracing new opportunities and Have a great read ahead! -Michael Wayne

Iris Jones Transforming Legal Practice Through Strategic Vision 08 Cover Story Articles Empowering Change How Women Leaders Are Steering Companies Towards Growth and Transforma?on 18 22 Innovators & Leaders Women Who Are Se?ng the Standard for Excellence in Modern Marke?ng TE TE TE

CREDITS Editor-in-Chief Pooja M Bansal CONTENT SALES Senior Sales Manager Jen Davis Deputy EditorLewis Cooper Customer Success Manager Trey Matheu Sales ExecutivesAmy, Alan Managing Editor Jerry Fernandes Executive Editor Michael Wayne DESIGN TECHNICAL Visualizer Dave Bates Technical Head Peter V. Art & Design Director Jimmy Anderson Company Name Featured Person Brief Technical Consultant Victor Collins Associate Designer Bruce Stacy Anna Banks SVP, Personalization and Performance Marketing SEPHORA sephora.com Anna drives the company’s strategic initiatives to enhance customer engagement and optimize marketing performance. SME-SMO Research Analyst Eric Smith Iris Jones Chief Marketing & Client Development Officer SEO Executive Dave Peterson Iris spearheads the firm's marketing initiatives and client development efforts, driving growth and enhancing client relationships. Akerman LLP akerman.com Info@womenworldmagazine.com Kirsten Doddy Group Chief Marketing Officer Kirsten develops and executes innovative marketing strategies that align with Anthesis Group’s mission to support organizations in achieving their sustainability goals. August, 2024 Anthesis Group anthesisgroup.com Follow us on https://www.facebook.com/Womenworldmagazines Mariela's leadership is marked by a deep understanding of market dynamics and a commitment to leveraging data-driven insights to enhance brand visibility and engagement. LKY Group kygroup.com Mariela Quilala Head of Marketing https://twitter.com/womenworldmag We are also available on : Zsuzsanna Blau Global Head of Digital Demand and Marketing Zsuzsanna plays a pivotal role in shaping Nokia’s global marketing strategies, ensuring they align with the company’s vision of innovation and technological advancement. Nokia nokia.com Copyright © 2024 WomenWorld Magazine, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from WomenWorld Magazine. Reprint rights remain solely with WomenWorld Magazine.

IRIS Iris Jones Transforming Legal Practice Through Strategic Vision " Iris Jones Chief Marketing & Client Development Officer Akerman LLP She works closely with firm leadership, partners, and associates to identify target markets, create marketing campaigns, and measure the effectiveness of these marketing efforts. Cover Story

I Iris and her team have been instrumental in creating new initiatives for their a?orneys. " The Most Influen?al Women Leaders in Marke?ng 2024 Promoting Legal Excellence! T systems, advocating for their clients, and upholding the integrity of legal processes. and her ability to inspire and guide her team towards achieving remarkable outcomes. he legal industry is characterized by its constant pursuit of justice and the rule of law. Lawyers play a crucial role in handling complex legal Let's explore Iris's innovative leadership journey in the legal sector: Journey from a Dream to the Courtroom The profession demands a blend of analytical integrity, compelling advocacy, and ethical commitment, shaping intellectually strong practitioners dedicated to public service. The legal field is not just about understanding statutes and precedents; it is about interpreting them to advocate effectively for clients, ensure fair outcomes, and contribute to societal order. Iris's journey towards becoming an attorney started after discovering the Perry Mason television show in fifth grade. She loved how the main character argued for justice and truth. Each episode she watched cemented her desire to become a lawyer, despite disbelieving teachers and fellow students. Nevertheless, she continued with her pursuit without hesitation. Iris Jones, the Chief Marketing & Client Development Officer, embodies this blend of legal expertise and client-centric dedication. Her journey began with a childhood dream inspired by the Perry Mason television show, which instilled in her a passion for law and justice. Another real life inspiration for Iris came many years later in a magazine article. The late Congresswoman, Barbara Jordan, during her younger years, was appointed Governor of Texas for a day on June 10, 1972, under Governor Dolph Briscoe. This historic event made Ms. Jordan the first African American and the first woman to hold the office of Governor of Texas. From that point on, Barbara Jordan, and her incredible life story inspired Iris to pursssue her legal education with determination despite skepticism from others. One of her fondest childhood memories was in sixth grade, when she received a response letter from Harvard answering her questions surrounding a law degree. Even as a 12-year-old, she wanted to make sure she took the proper classes in school, so the package Harvard sent meant the world. They even included a coursework catalog and someone took the time to answer specific questions about which subjects to study. She was just a kid, one of nine children, from Ohio, craving information, enlightenment, and encouragement. The person who prepared and sent that package to her will never know the impact it had on her life. Remembering this story reminds her of the meaning behind an encouraging word and the gift of your time. Her career is marked by significant achievements, including serving as an Assistant Attorney General of Texas, where she participated in landmark cases such as the Vietnamese Fisherman's Case against the KKK. Her experiences have shaped her into a leader who values justice, integrity, and client service. After earning her law degree, she was incredibly fortunate to serve as an Assistant Attorney General (AG) of Texas for eight years. The job was a dream come true because it allowed her to practice law, defend the state, and defend cases in state and federal courts. Currently, Iris employs her extensive experience at Akerman LLP, where she leads marketing and client development initiatives. Her role is pivotal in shaping the firm's market presence, attracting new clients and enhancing brand recognition. By leading a team of skilled professionals, Iris ensures the alignment of marketing strategies with the firm's goals, nurturing a culture of empowerment and innovation. In 1982, she represented the AG's office in the Vietnamese Fisherman's case against the KKK. Alongside Morris Dees and David Berg, she took the depositions of 12 Klansmen in Houston's US Federal Courthouse. It was one of those career-defining experiences that taught her about what it is to be a good attorney. This meant she had to set aside personal feelings, fears, and resentments to serve one's clients honorably and nobly. Her efforts are central to Akerman's growth, reflecting her lifelong commitment to excellence in the legal field

Iris and her team are deeply commi?ed to ensuring their accountability to the Akerman leaders. " " After the AG's office, she was appointed the City Attorney for the City of Austin. She was both the first female and the first African American to hold this position. She has many monumental memories of that position, but representing the city of Austin in Federal Court and arguing on its behalf in the Voting Rights Act case before the Fifth Circuit Court of Appeals was a dream come true. While she is there to support this talented group of individuals so they can perform their jobs best, she shares her experiences to provide guidance to them. If she can impart a bit of wisdom, success stories, and the challenges that some perceive as failures, she has done her job. There are so many undertakings they want to achieve for their internal clients here at Akerman. They strive to do their best, give their all, and improve every day. The team's focus is always Akerman. She believes that "when you empower and trust your team to do their best work, they rise to the occasion every time." Later in her career, she entered private practice and served as a partner and shareholder in two Austin firms. She loved and learned from each place she worked because each experience made her the person she is today. Their primary responsibilities are to help their attorneys help their clients. They keep the good news about their services out front and market their message of dedication to client support. They facilitate connections between Akerman and their clients. Her daughter, Amanda, was born in 1979. A gift from God and the best dream to come true for her. She mentions this because she believes, "As we strive to make a difference, to achieve, excel, and make a living, the best gifts are our families." Not at or near the end of our careers, but throughout. She has always prioritized her life as follows: 1. God; 2. Family. 3. Career! It always works itself out! Pursuing New Business Opportunities Iris and her team have been instrumental in creating new initiatives for their attorneys. They conduct training and offer training to the MCD team to keep their team skills sharp, which is a top priority. They offer support to their attorneys to pursue new or expanded business opportunities. She learned many lessons along the way, but the most important is the "Platinum Rule" by Tony Alessandra, Ph.D., and Michael J. O'Connor, Ph.D., which emphasizes the importance of treating others the way "they want to be treated." How do we know that? We need to ask, listen, and learn. They offer ideas, "Weekly Insights and Tips," to their attorneys on the intranet. They established a monthly training calendar on a variety of compelling topics to refresh and remind the attorneys that they can support them! Empowering Teams for Success As Chief Marketing and Client Development Officer at Akerman LLP, Iris's primary responsibilities are to lead a team of highly trained professionals, develop and implement marketing strategies to promote Akerman's services, attract new clients, and enhance the firm's brand recognition. She works closely with firm leadership, partners, and associates to identify target markets, create marketing campaigns, and measure the effectiveness of these marketing efforts. They have enhanced their social media platforms to help circulate the Akerman news about what they do best! And they follow and support their clients! Developing Independent Thought and Creativity So many thoughts come to Iris's mind, yet she has three areas she focuses on to inspire her team. First, she gives her professionals the tools and training to excel, along with the comfort of knowing she has their back. Additionally, she and her team are involved in client relationship management, conducting competitive intelligence research, and competitive analysis. Ultimately, in her role of supporting the firm's strategy, her team and she serve to support the firm's growth and success through strategic marketing, client service, and business development initiatives. She is deeply dedicated to her amazing team. Next, she encourages and celebrates independent thought and creative solutions within the team. She wants them to feel free to disagree without embarrassment or fear of retribution and to be forward-thinking in carrying out their responsibilities.

Third, she shares some of her leadership responsibilities to inspire, motivate, and develop future leaders while still maintaining oversight. Giving guidance, as needed, and leadership responsibilities (or stretch assignments) is a great way to solidify her trust in the team. Her team recommends their attorney counselors ask their clients questions and become better listeners to understand their needs. Asking and not telling is a strength here, not a failure. Care and concern should be sincere. A deep understanding of the client allows the attorney to perform at their highest level of service. advances is staggering. Artificial Intelligence alone has opened the door to newer and faster ways to achieve outcomes in just the past two years. Alternative Legal Services Providers are earning well over $20 billion from what was customarily earned by law firms." Iris emphasizes that "we must constantly adapt to this dynamic landscape to surpass the success we've enjoyed in the past." Cultivating a High-Trust Culture They are an amazing group of professionals who are ready, willing, and able to perform. Their consistent support for Akerman and each other is an inspiration to her. Business plans, especially for individuals, must be tied directly to Akerman LLP's strategy as well as the plans of the practice group and industry teams. Iris believes that this connectivity fosters a culture of high trust and mutual respect. She believes lawyers must continually work to improve their performance and look for ways to better serve their deserving clients. Proactively finding ways to go above and beyond what is asked will keep clients happy. If they don't make haste to respond and genuinely care about their interests, clients will find another firm that will. She adheres to the principle, "There's no limit to the good one can do if you don't care who gets the credit." General George C. Marshall Commitment to Accountability Prioritizing Spending and Allocation Iris and her team are deeply committed to ensuring their accountability to the Akerman leaders. To deliver proactive support that leads to the best possible outcomes, they have semi-monthly meetings with the Chairman and COO. Furthermore, they submit their MCD Year-End Highlight Report with ROI and meaningful, measurable key performance indicators that they track throughout the year. Challenges to achieving all of that are: In her view, the challenge lies in accomplishing this when so many feel the grass is greener on the other side. The revolving door is in constant motion. Iris stresses the importance of ensuring clients always feel valued, seen, and cared about by the highest levels of leadership. "Being prudent, meaning spending only what you need to spend, is a good trait" that Iris values. With so many new marketing tools, legal software, and other innovations being developed, it's important for her to understand the issue her team seeks to address before choosing one to purchase. Before submitting their annual budget requests, they ask themselves if they need and/or are ready for this product. In some instances, they already have the in- house talent to perform the task. For example, what can their MCD brainpower do with help from each other and perhaps from other internal departments and firm resources? A culture of caring is vital to sustaining the level of professionalism at the firm. People come and go for so many reasons, which they are entitled to do. People want to know that they are making a difference. The Spirit of Service Even in her early years as an attorney, Iris sought to find connection and meaning in every case she prepared for trial. Internalizing cases helped put her whole mind and soul into the level of preparation each client deserves. In Iris' opinion, the solution lies in listening and caring. Knowing that one is seen. Iris affirms that they have all of that at Akerman. She has all of that at Akerman, and that is why she is there and will remain there. Another dream came true for her. They examine the possibilities and look from within first. Finally, they ask what they can expect to achieve with this budgetary expenditure. Is it an NTD (nice to do) or an essential item that will take the firm to another level? Her passion for the law and her incredible position at Akerman afford her the opportunity to pass along her spirit of service to her team and to their attorneys today. There are several attorneys on the MCD team at Akerman who also use the experience of law school and their respective practices to raise the bar of service. Client-Centric Approach Challenges and Solutions in Client Retention The best advice and recommendations Iris gives revert to the "Platinum Rule." She emphasizes the importance of LISTENING TO YOUR CLIENTS. Her team has the responsibility and privilege of serving as "Attorneys" and "Counselors" at law. Iris has a strategic plan to address the significant challenges and opportunities that law firms face in terms of business development and marketing. Her approach is as follows: Relevance: According to her, staying relevant is crucial to the success of both marketing teams and law firms. She states, "Just because you are relevant today doesn't guarantee relevance tomorrow. The pace of technological The term "Counselors" suggests giving advice and counsel, which suggests that the attorney does much of the talking and advising. However, clients are sophisticated, knowledgeable experts in their business.

Marketing is really just about sharing your Passion

Empowering Change HowWomen Leaders Are Steering Companies Towards Growthand Transformation I steering companies toward unprecedented growth and transformation, bringing fresh perspectives, empathy, and an inclusive approach to decision-making. Their unique leadership styles have paved the way for innovation, resilience, and sustainable success. This article delves into how women leaders are driving these changes and the ways in which their leadership is empowering organizations to thrive in an era of continuous disruption. n today's business environment, the role of women in leadership positions has become increasingly prominent. Across industries, women leaders are Redefining Leadership: The Power of Empathy Leadership has traditionally been associated with traits like decisiveness, assertiveness, and control. However, the rise of women in leadership roles is challenging and expanding that narrative. Many women leaders have shown that empathy, collaboration, and emotional intelligence are equally powerful leadership qualities that contribute to a thriving organizational culture. These qualities foster trust, enhance team morale, and encourage open communication, which are all critical components in navigating periods of growth and transformation. Empathy enables leaders to understand the diverse needs of their teams, which leads to more informed and inclusive decision-making. Now, diversity and inclusion have become cornerstones of successful companies, women leaders often excel at creating environments where all voices are heard, and innovation can flourish. This ability to connect on a human level not only strengthens internal relationships but also drives customer loyalty and satisfaction, both of which are key to long-term growth. August 2024 | 18 | womenworldmagazine.com August 2024 | 19 | womenworldmagazine.com

WORLD M A G A Z I N E Enter the Realm of Charismatic Perspectives Stay in touch Explore our Latest Editions on womenworldmagazine.com August 2024 | 20 | womenworldmagazine.com

Innovators & Leaders Women Who Are Sett?g the Standard for ExcellenceinModern Market?g I traditional approaches, defining new trends, and setting a high standard of excellence in the industry. From leveraging technology to crafting compelling brand narratives, these women are not just participating in the evolution of modern marketing; they are driving it. n the marketing business, women are playing an increasingly significant role as innovators, leaders, and change-makers. Their contributions are reshaping Let’s explore how women in marketing are pioneering innovative strategies, embracing diversity, and setting benchmarks that are shaping the future of the industry. Driving Innovation Through Technology One of the most profound ways women are making their mark in marketing is through the innovative use of technology. The rise of digital platforms, data analytics, and artificial intelligence has revolutionized how marketing is conceptualized and executed. Women leading in this space are not only adopting these technologies but are also finding creative ways to use them in building stronger, more personalized connections with audiences. Marketing professionals are now harnessing the power of AI to predict consumer behavior, optimize advertising spend, and personalize content at scale. These women understand the importance of data-driven decision-making and are utilizing analytics to track real-time performance, adapt campaigns dynamically, and provide measurable returns on marketing investments. They are also pushing the boundaries of automation, streamlining workflows, and freeing up creative teams to focus on strategic initiatives rather than mundane tasks. One key area of innovation is the rise of immersive technologies, such as Augmented Reality (AR) and Virtual Reality (VR). August 2024 | 22 | womenworldmagazine.com August 2024 | 23 | womenworldmagazine.com

By fostering inclusive environments, they are encouraging creativity, driving performance, and setting new standards for leadership. By integrating AR and VR into marketing campaigns, these women are offering consumers unique and engaging experiences, which, in turn, strengthens brand loyalty and customer retention. Their ability to combine creativity with technology has allowed them to stay ahead of the curve and set new standards for excellence in the field. In terms of content, these women are advocating for representation that reflects the diversity of their audiences. They are challenging outdated stereotypes and pushing for campaigns that showcase people from different backgrounds, cultures, and experiences. This commitment to diversity is helping to build brand trust and loyalty, as consumers increasingly expect to see themselves reflected in the brands they engage with. Crafting Compelling Brand Narratives While technology is crucial, the heart of marketing remains in storytelling. Women in modern marketing are excelling at crafting authentic, compelling brand narratives that resonate deeply with diverse audiences. The ability to tell a story that not only captivates but also aligns with the values and aspirations of the audience is a hallmark of great marketing. Women leading the charge in this arena understand that modern consumers are looking for more than just products—they want to connect with brands that reflect their own values, desires, and beliefs. Internally, women in marketing leadership roles are also working to break down barriers and create more opportunities for underrepresented groups within the industry. By promoting mentorship programs, inclusive hiring practices, and leadership development initiatives, they are ensuring that the next generation of marketers reflects the diversity of the world around them. This leadership style is not only fostering a more equitable industry but is also contributing to better business outcomes. By focusing on empathy and authenticity, these marketers create campaigns that humanize brands. They have an innate ability to tap into the emotional drivers behind consumer behavior, which allows them to develop messages that resonate on a deeper level. Whether through influencer marketing, content creation, or social media engagement, these women are leading with purpose, crafting narratives that inspire action and foster brand loyalty. Navigating Change and Crisis with Agility In addition to driving innovation and promoting diversity, women in modern marketing have also demonstrated exceptional agility in navigating change and crisis. The fast-paced nature of the marketing world requires leaders who can pivot quickly, adapt to new circumstances, and make decisions in the face of uncertainty. Women who are excelling in this field have proven to be highly adaptable, whether responding to shifts in consumer behavior, technological advancements, or global events. Additionally, the emphasis on inclusive storytelling is becoming a critical component of modern marketing, and women are at the forefront of this movement. They understand that diversity and inclusion are not just buzzwords but are essential for connecting with today’s multifaceted audience. These leaders are creating campaigns that represent a broad range of voices and experiences, thus ensuring that their brands are relatable to a global and diverse customer base. Their ability to lead with both strength and empathy has been especially important in times of crisis. Whether it’s managing the impact of a global pandemic, addressing social justice issues, or responding to economic challenges, these leaders have shown that resilience, transparency, and communication are key to steering brands through turbulent times. By maintaining a focus on their customers’ needs and staying true to their brand values, they have managed to build trust and keep their audiences engaged, even during periods of uncertainty. Don’t worry about failure; you only have to be right Don’t worry about failure; you only have to be right once. once. Championing Diversity and Inclusion Diversity and inclusion are no longer optional in modern marketing; they are essential for success. Women who are leading in this field are championing diversity, both in the content they create and in the teams they build. They recognize that a diverse team brings a broader range of perspectives, which leads to more innovative ideas and solutions. August 2024 | 24 | womenworldmagazine.com

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Most Influential Women Leaders in Marketing 2024

Most Influential Women Leaders in Marketing 2024

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