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Expanding your eCommerce Business to Dubai – 7 Important Considerations

Dubai is one of the fastest growing country for eCommerce business, so expanding your business in this region will be a great opportunity for you<br>

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Expanding your eCommerce Business to Dubai – 7 Important Considerations

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  1. Your Retail Coach Expanding your eCommerce Business to Dubai – 7 Important Considerations

  2. Index Your Retail Coach

  3. 1. Introduction Your Retail Coach Index

  4. 2. Market Analysis Your Retail Coach • Identifyingthe market segments, defining your target segment, market size, competition, substitute products, etc • A report from 2018 shows that software products hold 41% of the country’s eCommerce market while clothing and fashion accessories hold 17% and 14%respectively • It is evident that there is low penetration in the fashion and clothing segment • But only further market research could tell whether there is market potential or not • Presence of similar competitors is a quick way to shed some light on market potential Index

  5. 3. Feasibility Study Your Retail Coach • Answers whether a business idea would be feasible or not and if a compatible business environment exists • Assesses the actual ground-situation by taking into consideration all the relevant environmental factors having impact on business • Important to be convergent with the lawsand regulationsgoverning international eCommerce business and such companies in the UAE • Factors that need to be considered are supply chain and distribution network and infrastructure, support of banking services, meeting technological requirements • Another important aspect to consider is the taxation environment and labour laws in the UAE for eCommerce businesses Index

  6. 4. Business Plan Your Retail Coach • Creating and delivering the businessoffering to the target market segment over and over again • This will include considering • Regulatory permissions and compliances for doing business • Laying out the logistical • Supply chain and distribution network plan • Human resource management • Marketing strategy • Office and administration • Financial planning (capital requirements, profitability, break-even, etc.) • Technology and technology partners Index

  7. 5. Mode of Entry Your Retail Coach • There are several modes of entering as a business entity into new geography • Establishing fully owned subsidiaries • Partnerships • Franchising • Mergers and acquisitions • Strategic alliances • Joint ventures • Exports • There are pros and cons of each of these entry modes in different countries Index

  8. 6. Marketing Strategy Your Retail Coach • Impressing customers in the UAE can be a tough job with global brands functioning at full-throttle • There might be a tiny window to communicate the value of your offering to your customers • There is no scope for inefficiencies in the delivery and distribution network • No competitive business in the UAE can afford to play below the industry standards and customers’ expectations Index

  9. 7. Financial Analysis Your Retail Coach • After a business plan is prepared, more precise details are available for better financial assessment • Some important aspects to be covered under financial planning include: • Assessment of capital requirements • Operational expenditure budget • Sales forecasts • Projected cash flow • Planning for working capital management • Projected income statement • Projected profit and loss statement • Projected balance sheet • Break-even analysis • Ratio analysis Index

  10. 8. Web/App Customization Your Retail Coach • This is where your brand interacts with your customers at the working level • Their is the need to customize an eCommerce website/app to make it compatible with the audiences for whom it is meant • Customizations need to fine-tune the local requirements like host country’s official currency, using host country’s official language Index

  11. 9. Summary Your Retail Coach • Expanding your business to a new country can be challenging, but YRC helps your business to complete these challenge successfully • Dubai is one of the fastest growing country for eCommerce business, so expanding your business in this region will be a great opportunity for you • From Market Analysis to Web/App customization, YRC ensures a successful business setup. Index

  12. For further details and fulfilling your consultancy and SOPs needs, please visit us at • https://www.yourretailcoach.in/expanding-your-ecommerce-business-to-dubai-7-important-considerations/ • http://www.yourretailcoach.ae • https://www.businessprocessxperts.com/ Thank You

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