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If my brand were Nike Tennis shoes, I would put it in a active show or movie. The movie would have to involve some kind of running sport where I can show the #1 champion/winner wearing the tennis shoes. I’d make the shoes pop out. It’ll show that those shoes are the best and they will make you win. Using any other shoe will make you not good and lose. You need the best of the best and that’s Nike shoe. My target audience would be anyone that are athletic, that enjoy sports. They would find my product more appealing to someone that doesn’t play sports. It would attract them to want to buy my product because it shows that it’ll make you better and its more stylish to the rest of the athletic shoes.