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ENTERTAINMENT

ENTERTAINMENT . By: Ariana Costadini April 28, 2011 PR Applications. Fascination with Celebrity. A dominant factor in today’s mass media is the publicizing and glorifying of CELEBRITIES. . Enduring Celebrity: When the Good and Beautiful Die Young. PRINCESS DI.

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ENTERTAINMENT

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  1. ENTERTAINMENT By: ArianaCostadini April 28, 2011 PR Applications

  2. Fascination with Celebrity • A dominant factor in today’s mass media is the publicizing and glorifying of CELEBRITIES.

  3. Enduring Celebrity: When the Good and Beautiful Die Young • PRINCESS DI

  4. Factors in the Cult of Personality • Fame • Notoriety • Self-Glorification • Repair of a bad image Tiger Woods apology • Desire for money • Psychological Explanations

  5. The Practitioner’s Responsibility • DAMAGE CONTROL: A practitioner handling an individual client is responsible for protecting the client from bad publicity as well as generating positive news. • EHICAL PROBLEMS FOR PUBLICISTS

  6. Conducting a Personality Campaign • Interview the Client • Prepare a Biography of the Client • Plan a Marketing Strategy • Conduct a Campaign • Record the Results

  7. Promoting an Entertainment Event • Publicity to Stimulate Ticket Sales • An Example: Publicizing a Play • The “Drip-Drip-Drip” Technique • A Look at the Movie Industry

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