100 likes | 237 Views
Year-Round Communications Toolkit & Resources. Carly Keeny, Senior Director of Communications Charmaine Curtis, Communications Manager . United Way of Greater Philadelphia and Southern New Jersey. Campaign Materials Resources and content to get you started. Case for Support
E N D
Year-Round CommunicationsToolkit & Resources Carly Keeny, Senior Director of Communications Charmaine Curtis, Communications Manager United Way of Greater Philadelphia and Southern New Jersey
Campaign MaterialsResources and content to get you started • Case for Support - High-level messaging, region-wide impact strategies • General Brochure - Local programs, results and profiles • Campaign Posters - Direct appeal and thank you messaging • Campaign Video - Regional challenges, UW solutions, appeal • Talking Points/Speeches/Slides - Why United Way, what we do, how we do it March 27, 2013
Campaign MaterialsTimely opportunities • Campaign Good News e-Newsletter • Highlights workplace campaign success stories from around the region • Thank You Video • - A “Thanks to You” message highlighting the impact made • possible by UW supporters • LIVE UNITED Sweepstakes • - Great incentives to give, and our way of saying “thanks!” March 27, 2013
PublicationsPublished at select times throughout the year • IMPACT magazine • - Brings the work of UW to life with stories about the • impact of programs, events and supporters, includes • profiles, features and news • Leading the Way • - Recognizes Leadership donors and top campaigns • Report to the Community • Showcases one-year results of our Impact work in the community March 27, 2013
Digital & Social MediaUp-to-the-minute UW news, info and events • Twitter (@phillysjunited) • Corporate engagement, news, advocacy • Facebook.com/phillysjunited • Event highlights, photos, and Impact work • President’s Newsletter – President/CEO Jill Michal shares her thoughts on timely topics • Monthly Content (for e-blasts, intranet posts, etc.) • A new way to engage in the work of UW each month • Blog Posts at UnitedForImpact.org • Impact work and UW events/volunteers March 27, 2013
VideoA personal look at our Impact • United Way Agenda-Based Videos • At UnitedforImpact.org, available in a variety of formats • Education, income, health content (with more to come!) • Learn more about our Impact agenda and meet individuals whose lives have been impacted by our work March 27, 2013
Information Sheets (I-Sheets)Our work at-a-glance • Overviews • Merger Background, FAQs, Allocation of Dollars, etc. • Community Impact • Community Impact Agenda, 2-1-1, Testimonials, Success by 6, Lubert IDA Program, etc. • Campaign • Power of Your Investment, Building a Campaign Team, LIVE UNITED Sweepstakes, LE Program, etc. • Giving • Leadership & Tocqueville Giving, Loyal Contributors, etc. March 27, 2013
Additional Resources to Share as Available • Sponsorship materials • Align your CSR with United Way events and volunteer opportunities • Public service announcements, radio ads • Media coverage to share • i.e. – Our recent launch of 2-1-1 included a number of audio PSAs and garnered media coverage throughout the region, including placements on NBC 10, ABC 6, the Inquirer, KYW 1060-AM, and publications throughout the footprint March 27, 2013
Tips , Ideas & Things to Know • The key to our communications pieces is their flexibility. • Easily repurposed for a range of vehicles (newsletters, blogs, handouts, listservs, etc.) • May be customized with your logo (please check with your development officer) • Anecdotes may be available for many pieces March 27, 2013
Questions? Carly Keeny, Senior Director of Communications Charmaine Curtis, Communications Manager United Way of Greater Philadelphia and Southern New Jersey