Modules That Help To Plan A Digital Marketing Strategy- By Optimized Infotech

1. Modules That Help To Plan A Digital Marketing Strategy www.optimizedinfotech.com

2. Modules Digital marketing is a vast ideology and there are too many facets to it. Amongst which, modules of digital marketing play a vital role while planning a strategy. Let’s explore These modules. • Search Engine Optimization • Content Marketing • Social Media Marketing • Email Marketing • Analytics • Search Engine Marketing www.optimizedinfotech.com +91 8007 122 500

3. Search Engine Optimization Today, Google is tweaking its algorithm a thousand times, and amidst that, to target the right audience, at the right time is immensely important. And that is successfully achieved by SEO while targeting the right set of keywords. Furthermore, there is on-page as well as off-page success factors. www.optimizedinfotech.com +91 8007 122 500

4. 2. Content Marketing Content plays a pivotal role in digital marketing and it is the hottest topic on the platter. Content marketing is not limited to the writing blog post, articles or social media post but has a huge perspective to it. It is important to have a hierarchy for content marketing – planning, creating and promoting. You must promote it earnestly so that they reach the right audience. www.optimizedinfotech.com +91 8007 122 500

5. 3. Social Media Marketing If you want to reach out to a global audience then presence on social media is a prerequisite. Today, several businesses are operating through social media handles and are enjoying tonnes of turnover. The likes, comments, trolling they get, helps them better for framing the most productive strategy ever. Social media helps you in knowing the behavioral patterns of the prospects. www.optimizedinfotech.com +91 8007 122 500

6. 4. Email Marketing Email marketing is another form of striking communication with your clientele. With email marketing, you directly land in their inbox and stay there until you are deleted. With this, when a lead is looking for a solution, he gets it quickly after browsing through the mailbox. Above all, it is an immensely cost-effective solution and you own a list for yourself. www.optimizedinfotech.com +91 8007 122 500

7. 5. Analytics Without analytics, you will never be able to guess the traffic generated by your business. Analytics help in determining the location, likes, dislikes, their actions, the time they spent, etc. With data like this, you can devise a strategy that will not only help you with leads but bring business continuously. And Google Analytics is considered to be the best among the lot. www.optimizedinfotech.com +91 8007 122 500

8. 6. Search Engine Marketing It is always productive to get organic traffic but if you are targeting the bigger world, then you have to think big. And search engine marketing (SEM) helps you gain that visibility. Often called as pay-per-click ads, they come in various forms like – text-based or image-based. Again, in SEM too, you have to keep an eye on keywords because that help you gain visibility. Google Adwords, Bing Ads, are some of the big players in the industry. www.optimizedinfotech.com +91 8007 122 500

9. Contact Us Optimized Infotech Address: Office No. 203, Above “SUBWAY” Sairam Building, Near Vanaz Company, Paud Road, Kothrud Pune 411038 Email id: info@optimizedinfotech.com Contact Number: +91 8007 122 500 | +91 8007 777 243 Website: www.optimizedinfotech.com

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