10 likes | 24 Views
Digital marketing is an all-encompassing term that consists of digital channels, such as content marketing, SEO, email marketing, social media marketing, mobile marketing and so on, to create elaborate strategies to reach and connect with prospects and customers. More info u2013 https://www.aeologic.com/
E N D
DIGITAL TRANSFORMATION AND DIGITALMARKETING Digital marketing strategy: How to structure aplan? 1 4 ONLINE CONNECT HELP PLAN SHARE • Identify organization’s short- and long- term goals for growth and set specific, measurable, achievable, realistic, and timely goals to guide ourfuture. • Target who our business wants to reach with custom buyer personas. Explore about user demographics, as well as the motivations that drive people to choose our company, products, and services. GOALSETTING BUYERPERSONA 2 5 • Build strategies to success by planning ofourgoal.Ifwe’re • Explore digital marketing pricing from multiple platform to build a realistic budget for our business. advertising, determine our adbudget. Ifwe’republishingcontent,build our content customer behaviorrich.. SETBUDGET STRATEGY 6 3 • Define our brand and how it’ll come through in our online campaigns. We need to think about your unique selling points (USPs), brand voice, and value proposition. • Monitor and measure the performance ofour strategies by tracking performance. Use tools to keep a pulse on our strategies and their return on investment (ROI). TESTRESULT DEFINEBRAND DIGITAL TRANSFORMATION MAGIC USING TECHNOLOGIES, TOOLS ANDMETHODS. WEB-TECH MOBILE-TECH INTERNET OFTHINGS ARTIFICIAL INTELLIGENCE CLOUD BIGDATA AR/VR CYBERSECURITY DESIGNTHINKING HYPERAUTOMATION