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Tsunami Education and Outreach. Rocky Lopes Integrated Systems Solutions, Inc. On behalf of National Tsunami Hazard Mitigation Program. Tasks. Assess existing tsunami education efforts. Use assessment results to develop a national tsunami education and outreach plan
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Tsunami Education and Outreach Rocky Lopes Integrated Systems Solutions, Inc. On behalf of National Tsunami Hazard Mitigation Program
Tasks • Assessexisting tsunami education efforts. • Use assessmentresults to develop a national tsunami education and outreach plan • Use the plan to design Guidelines on tsunami education and outreach
Whatthisprocessis not… • Assess≠ Evaluate (grade, rate…) • National Plan ≠ only way • Guidelines ≠ requirements • Nationally-produced products ≠ replacement of existing
Scope • Outreach and Education – broad perspective. Includes: • Public educationactivities • Signage • Communications methods • Audiences: • Publics – coastalresidents and visitors • Local influentials • Emergency Mgrs & public safetyofficials • Business leaders includinglodgingindustry
What’sworking? • Activities on tsunami education and outreachworkwellwhen: • led by local champions • related to other local hazardswithwhich people are familiar • deliveredpersonallywith passion • message deliveryistailored for audiences and repeatedthrough multiple credible sources
Challenges • Message consistency • « not inventedhere » syndrome • Confusion by complex messaging • Difficultyexplaining science • Not a priority for EMschallenged by planning and responding to otherhazards • Developing local champions
Folklore • passing down perceivedknowledgebased on storytelling
Practices • Model practices (not « best » practices) • Are replicable, adaptable, and adoptable • Evaluation data – available? • Self-sustaining?
Methods • Print (brochures, posters, coloring books, wheels, etc.) • Media, includingPSAs and press releases • Web – static • Web – social networking • Video – DVD/static • Video – on-line
Summary • Looking for model practice examples • Looking for information on what has been tried and did not work • Need to incorporate social science researchwithrecommended guidelines for tsunami outreach • Collaboration and sharing workshops indicated/requested
Contact Rocky Lopes • Phone: 1-877-641-4477 x715 • (Cell): 1-301-801-1732 • Rocky.Lopes@noaa.gov • Collaborate via wiki process on plan? Contact me