1 / 26

You’ve Successfully Attracted a Twitter Following

Learn how to attract and engage followers on Twitter effectively. Develop a strategy, create engaging content, and connect with your audience. Discover the importance of teamwork and connecting with other departments in your organization.

abigailm
Download Presentation

You’ve Successfully Attracted a Twitter Following

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. You’ve Successfully Attracted a Twitter Following Now What? @VictoriaHarres#w2e#prnewswire

  2. Where are the followers? #w2e#prnewswire@VictoriaHarres

  3. “The Twitter account is starting to get a following, Mitch. A few clients, a journalist and a couple of PR people.”

  4. We need a plan! #w2e#prnewswire @VictoriaHarres

  5. Personality has replaced the brand logo.

  6. Avg Klout 52

  7. Top 10 by Revenue Walmart Exxon Mobile Chevron ConocoPhillips Fannie Mae General Electric Berkshire Hathaway General Motors Bank of America Corp. Ford Motor Top 10 by Klout Amazon.com (Fortune 78) Google (Fortune 92) Walt Disney (Fortune 65) Target (Fortune 33) Coca Cola (Fortune 70) AT&T (Fortune 12) PepsiCo (Fortune 43) Walmart (Fortune 1) Microsoft (Fortune 38) American Exp. (Fortune 91) 2011 Fortune 100 http://twitter.com/#!/PRNewswire/fortune-100-2011

  8. Scaling For a Growing Audience #w2e#prnewswire@VictoriaHarres

  9. PR MKTG CONVERSATION SOCIAL MEDIA YOUR INDUSTRY @REPLIES &RETWEETS Editorial Pyramid

  10. Self Promotion < 10 %

  11. Building a Twitter Team #w2e#prnewswire@VictoriaHarres

  12. Publisher Editor Copywriter Customer Service Rep Community Manager Promoter Marketer Crisis Communicator PR IR CSR Sales Teacher Humble Servant The Many Hats of a Brand Twitterer #w2e#prnewswire@VictoriaHarres

  13. ^cc

  14. Sharing Responsibilities * Who is the twitter voice/lead? * Who monitors for @replies and when? * Who responds and when? * Who schedules promotional tweets? * Who contributes what to the total content? * Who makes the final call? * What are the tools?

  15. The Toolsoneforty.com/PRNewswire/pr-toolkit

  16. Elements of a Team Strategy Guidelines for team members * Engagement plan * Team schedule * Content strategy * Assignments

  17. Content Strategy

  18. Crisis Plan

  19. A welcome customer tweet and the challenging road that got us there…

  20. PR PRODUCTS MARKETING TWITTER EXECUTIVE SUITE HR SALES CUSTOMER SERVICE Connecting The Dots Within The Organization

  21. PR PRODUCTS MARKETING TWITTER EXECUTIVE SUITE HR SALES CUSTOMER SERVICE Connecting The Dots Within The Organization @ @ @ @ @ @ @ @ @ @ @ @ @ @ @ @

  22. The Internal Rolodex * Who are your key contacts in each department or division? * Who can make the really big decisions? * Who holds the passwords? * Who in senior management will pick up a phone and call a client when needed?...after hours? * Who are your champions in theboardroom?

  23. Flipboard #w2e#prnewswire@VictoriaHarres

  24. @Audience_w2e THANKS for your time today. #yourock! Victoria Harres @PRNewswire @VictoriaHarres victoria.harres@prnewswire.com Many thanks to Alfred Hitchcock and Universal Pictures for filming one of my favorite movies, The Birds and for many of the images in this presentation.

More Related