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Maximizing Direct Marketing Strategies for Effective Results

Direct marketing utilizes assertive tactics through various media to reach and engage customers, driving direct communication and actionable responses. Learn about types, benefits, drawbacks, and database management to enhance customer relationships and marketing programs. Explore innovative techniques like sign spinners and Red Bull Wiiings Team to create lasting consumer connections. Your turn to define target audience for Vitamin Water and develop a direct marketing piece to engage them effectively.

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Maximizing Direct Marketing Strategies for Effective Results

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  1. Direct Marketing BADM 323 Marketing Communications March 17, 2010

  2. What is Direct Marketing? • Assertive tactics that utilize media to reach current and potential customers through direct communication • Usually direct marketing includes a “call to action” in the form of an incentive or enticing message to get consumers to respond

  3. Types of Direct Marketing

  4. Examples

  5. Benefits of Direct Marketing

  6. *South Woods Advertising Magazine

  7. Drawbacks of Direct Marketing

  8. Database Management • Storing information collected via direct marketing on current and potential consumers • Using the database to develop effective and efficient marketing programs that assist in creating long-term relationships with clients

  9. Benefits/Drawbacks of Database Management

  10. Sign Spinners • http://www.youtube.com/watch?v=SUKor6eRXt0 • http://www.youtube.com/watch?v=GlHBYGIi_k0&feature=related • http://www.youtube.com/watch?v=TtJm6TmJJaQ&feature=related • http://www.youtube.com/watch?v=33cMutZY_xo&feature=related

  11. Red Bull Wiiings Team • Unconventional, direct marketing technique • Targets EPC to encourage brand trial, switching, and loyalty • Builds long-term, personal relationships with core consumers • Uses database management to track new users and who tried the product

  12. Your Turn  • Define a target audience for Vitamin Water • Develop a direct marketing piece of your choice to reach the target audience • Explain your direct marketing piece and how it will be effective among target audiences

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