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Join the Santander-powered Bootcamp to learn key lessons, engage in teamwork challenges, and plan milestones to drive social innovation. Gain $10,000 upon successful completion.
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BOOTCAMP SOCIAL INNOVATION ACCELERATOR TO CREATE LASTING CHANGE POWERED BY SANTANDER
Kate Knight Director, Innovation, United Way of Metropolitan Dallas
Ashley Brundage Senior Vice President, Community Impact, United Way of Metropolitan Dallas
INTRODUCTIONS • Name • Quick 1-Sentence Description of Your Organization • Your Role • What’s your Twitter/Instagram bio?
MARSHMALLOW CHALLENGE INSTRUCTIONS • Each team has a “kit” – 1 marshmallow, 1 yard of string, 1 yard of masking tape, and 20 spaghetti sticks • Build the tallest freestanding structure • Cannot be suspended from anything or taped to the table • The entire marshmallow must be on top • Use as much or as little of the kit • Break up the spaghetti, string or tape • The challenge lasts 18 minutes
KEY LESSONS OF THE MARSHMALLOW CHALLENGE • Teamwork and diverse skills matter • Organizations must be learning-driven • Be aware of hidden assumptions in your work
TEAM DISCUSSION QUESTIONS • How did the team function? • What were your team’s strengths? Frustrations? • How can you apply what you learned from this challenge to your role?
BOOTCAMP • Attendance by the project lead/decision maker is MANDATORY • Additional team members or Board members may attend as appropriate • Upon successful completion of Bootcamp, each Fellow will receive $10,000 • Successful completion means attendance and submission of completed homework assignments
PEA • Performance Expectations Agreement • Outlines United Way’s responsibilities and Fellows’ responsibilities • Sign at the beginning of Bootcamp • Amendment at the end of Bootcamp to add your milestones • Amendment if you move on to the Social Innovation Competition • Email Melissa the highlighted portions of Part 1 ASAP
OCAG • Measure the overall capacity of your organization and your organizational growth throughout the Accelerator • You will take this assessment three times over the course of the program • Due dates: Friday, May 10th, Friday, June 14th, and Friday, November 29th • 20 – 30 minutes to complete • It’s ok to score yourself low! • Be honest and frank about your strengths and weaknesses • At least two people from each organization are required to take the OCAG each time
MILESTONE PLANNING • Fellows will meet with United Way staff and SIA mentors to plan milestones • You will sign up for one milestone planning lunch per week for three weeks of Bootcamp • Weeks of: May 14 – 16, May 21 – 23, and May 28 - 30 • Milestones should be specific, measurable, attainable, and bold • During the final week of Bootcamp, you’ll have time to work with lead mentor on finalizing your milestones • Milestones must be agreed upon and submitted by June 6th
FOUNDATIONCONNECT • Report monthly June – November • Due on the final day of the month • SIA – Monthly • SIA Activity Report, Partnerships Report, and Funding Sources – New & Existing • SIA – BiAnnual Report • Alumni report bi-annually (June and December) on client demographic data • SIA – Milestone Report • Milestone funding requests must be completed through this report • Email your mentor’s approval of the milestone completion • Submit report and include the backup documentation
ONBOARDING CHECKLIST • Turn in W-9 by Friday, May 10th • Turn in EFT Authorization Form & Voided Check by Friday, May 10th • Sign PEA via DocuSign • The first step is to email me the highlighted portions of the PEA (organization, name of SIA lead, Tax Status) ASAP so we can upload the PEA to DocuSign. Once it’s uploaded, you will receive a link to complete the PEA through DocuSign. • Complete OCAG by Friday, May 10th • The first step is to email me by MONDAY, May 6th the names and email addresses of the people from your organization who will complete the OCAG. AT LEAST two people from your organization are required to take the OCAG, but more can take it if you’d like! Once you sent those to me, I will email the link to complete the OCAG online. • Sign up for your Milestone Planning Lunches by Friday, May 10th • Sign up for your Monthly Meetings with United Way staff by Friday, May 10th • Read Weekend Language by Tuesday, May 14th • Prepare 1-minuteelevator pitch
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising FACEBOOK • Mission: “To give people the power to build community and bring the world closer together.” • Take Advantage of Facebook Videos & Live • ALWAYS CREATE VIDEOS WITH CAPTIONS! Either Facebook can generate them or you can add them into the creation of the video. • Keep Posts Short & Specific • People are less likely to read posts that are long than ones that are shorter. • Things to consider: • Link Titles with more than 100 characters are cut off on Facebook Business Pages. • 40-character Facebook posts receive 86% more engagement over others • 80-character Facebook posts receive 66% more engagement over others • Facebook posts asking questions between 100 to 119 characters drive more engagement.
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising HOW TO FACEBOOK LIVE • To go live: • Tap ‘What's on your mind?’ at the top of your news feed • Tap ‘Go Live’ • Write an optional description and tap ‘Go Live’ • Tap ‘Finish’ when you want to end your broadcast
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising TWITTER • Mission: “To give everyone the power to create and share ideas and information instantly without barriers.” • Best practices: • Optimize your Twitter: • The better you set yourself up to be easily searchable and found, the more people will actually see you. • Have a simple handle • Optimize your bio • Use pinned tweets • Promote your Twitter account across networks • Engage with users: • Twitter was built with the idea of micro-conversations in mind. • The go-to network to reach out to customers, answer questions & give feedback • 20% promotional and 80% conversational • Ask questions, tweet about Industry events, jump on trending events, tweet multiple people a day, don’t bore your follower
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising TWITTER • Best practices (continued): • Know the difference between tweeting and replying • When you @ someone that means you reply to them directly, it won’t show up on your main Twitter feed or your follower’s timeline. (Tweets & Replies) • When you .@ (@ sign + “.”) someone, Twitter considers it a regular post. It will show up on your main Twitter feed and your follower’s timeline. (Tweets) • Using hashtags: • Use a max of 2-3 per post • Keep them short • Use a mixture of common and brand specific hashtags • Tweet break-down: • 280 Characters – recently increased from 140 • Everything but pictures and videos are counted as characters: • @ name • Hashtags • URL = 23 characters • Text
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising TWITTER POLLS, GIFS, & LOCATION
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising INSTAGRAM • Mission: “To capture and share the world's moments.” • Best practices: • Tell a story through your photos • Post at least once a day • Early in the morning is probably best, but check your Instagram insights • Tag people and use the explore and location functions • Tag people and use locations so your posts will show up all over the ‘gram! • Instastories and Highlights: • Instastories only last 24 hours but are a great way to show your followers behind the scenes stuff about your brand! • Get personal on Instastories or show them what’s new with your organization! • Highlights go on your profile page and are Instastories you can share until you delete them! • These are great for event coverage, tips, or announcing new things you offer!
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising INSTAGRAM • Instagram Live is just like Facebook Live! You access it from your Instagram Stories • Instagram TV is where you can upload videos (up to 10 minutes long) to share with your followers! This is great for repurposing Youtube videos or sharing any video that’s over 1 minute long. • To start a live video: • Tap in the top left of the screen or swipe right from anywhere in Feed. • Tap Live at the bottom of the screen, then tap Start Live Video. Unless you turn off notifications, your followers may be notified when you start. • The number of viewers appears at the top of the screen and comments appear at the bottom. Tap Comment to add a comment, and tap and hold a comment to pin it to the top so that viewers cansee it more easily. • To turn comments off, tap then select Turn Off Commenting. Keep in mind that any keyword filters you've turned on will also apply to comments on your live video. • When you're done, tap End in the top right then tap to confirm. From there, you can also Save.
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising LINKEDIN • Mission: “Connect the world's professionals to make them more productive and successful.” • Best practices: • Your work history and education history tie you to others. LinkedIn is the place to go for thought leadership. • Post articles related to your mission/business • Share from other websites such as Forbes, Business Insider, or your website! • Volunteer opps and events • Encourage Employees to share brand content • They’re your biggest brand ambassadors! • Post at least once a week
What’s unique: Everyone is on Facebook. Real identity. Lots of content. Affordable. Negatives: Hard to get your content seen as a brand without paid advertising HELPFUL APPS FOR SOCIAL MEDIA • Photo editing: • Pic Stitch: make a photo collage • Whitagram: resizes photos – typically for Instagram • Canva: basic graphic design platform with layouts • Flipagram: turn photos into videos with music • Free photos: • Pixabay • Unsplash • Freepik • Social media tools: • Hootsuite • Tweetdeck
ALUMNI PANEL • Diana Ayala • Director of External AffairsNorth Texas Alliance to Reduce Unintended Pregnancy in Teens • Norma Nelson • Executive DirectorReaders 2 LeadersJennifer TinkerCo-Founder and Co-CEOPOETIC
