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Sustainable Change Bootcamp: Santander Powered Social Innovation Accelerator

Join Shawn Leamon, Chief Strategist at LaGrande Marketing, for an intensive bootcamp on web design and user experience. Learn how to optimize your online presence to attract donors, serve constituents, and raise community awareness. Discover the 4 S's of a perfect website: Simplicity, Security, Speed, and Searchability. Get practical tips on improving your website's functionality and reach, including the importance of mobile-friendliness, SSL certificates, website speed, and search engine optimization. Don't miss this opportunity to enhance your digital presence and create lasting impact!

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Sustainable Change Bootcamp: Santander Powered Social Innovation Accelerator

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  1. BOOTCAMP SOCIAL INNOVATION ACCELERATOR TO CREATE LASTING CHANGE POWERED BY SANTANDER

  2. WEB DESIGN & USER EXPERIENCE

  3. Shawn Leamon Chief Strategist, LaGrande Marketing

  4. OVERVIEW OF TOPICS AND OBJECTIVES • How to manage your online presence to: • Attract donors • Serve your constituents, and   • Raise awareness in the community

  5. 4 S’S OF A PERFECT WEBSITE • Your website is the most important digital asset you own. It needs to function perfectly on 4 measures: • Simplicity • Security  • Speed • Searchability

  6. SIMPLICITY • Call-to-Action • Mobile-Friendly

  7. PRETTY GOOD

  8. NEEDS IMPROVEMENT

  9. THE MOBILE TEST • Does your website look good on the phone: • http://mobiletest.me/iphone_5_emulator

  10. SECURITY: SSL CERTIFICATE

  11. SECURE

  12. NOT SECURE

  13. SPEED • A slow website loses prospective donors • Speed is essential to your cause – whether it is getting donors or reaching your audience • Test your website: • https://testmysite.thinkwithgoogle.com/intl/en-us • https://developers.google.com/speed/pagespeed/insights/

  14. SLOW-ISH

  15. SEARCHABILITY • Can people find what they are looking for on your site? • Search Engine Optimization: What keywords are important to you? • Where do you show up in your search results? • Do you have a profile on the key websites? Google My Business, Facebook, Yelp, etc. • Do you have a blog?

  16. SOLID EXAMPLE

  17. NEED IMPROVEMENT

  18. QUESTIONS?

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