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Benefits of Leapfrogging Technologies and Adopting IP Networks & Applications. Laurent Delifer President & COO. ARABCOM Beirut, 16 June 2004. NavLink is an AT&T affiliate company. Agenda. Historical Evolution Operator’s Challenges The IP / MPLS Opportunity. ATM. Internet. Frame Relay.
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Benefits of Leapfrogging Technologies and Adopting IP Networks & Applications Laurent Delifer President & COO ARABCOMBeirut, 16 June 2004 NavLink is an AT&T affiliate company
Agenda • Historical Evolution • Operator’s Challenges • The IP / MPLS Opportunity
ATM Internet Frame Relay X.25 PSTN Historical Evolution
PSTN PSTN PSTN PSTN X.25 X.25 X.25 X.25 FR FR FR FR ATM ATM ATM ATM IP IP IP IP High Capex and Opex Team / Skills Network & Technologies Ordering & Billing Systems Ops Procedures & Management
Operators’ Challenges • Decrease Capex and Opex • Create New Revenue Streams • Increase Competitiveness
Evolving towards MPLS Leapfrogging Technologies • New Operators / New entrants (liberalisation of telecomms) • Reconstruction (Iraq, Afghanistan….)
ATM Internet Frame Relay X.25 PSTN Telcos are currently migrating ALL services to IP/MPLS IP/MPLS • Many Services, One Network IP/MPLS Solution: • Converged Backbone • No Overlay or Multiple Networks • Highly Scalable and Extensible
How IP/MPLS helps you meet your challenges • Decrease Ops Expenses • Create new Revenue Streams • Increase Competitiveness
AT&T’s Customer Experience: Making the Complex . . . Simple Universal Biller Unified Global Network E-Bonding Moving from . . . Driving to . . . AT&T’sBusinessTransformation 1 • Concept of Many Multiple . . . • Product-specific interfaces • Ordering, service delivery and service assurance processes and systems • Bills from separate billers • Product-aligned systems architecture • Multiple stand-alone networks Concept of OneSM Systems ConsolidationProcess SimplificationProduct SimplificationNetwork Consolidation AT&T BusinessDirect DeliveringValuetoClients The Concept of OneSM is a powerful philosophy and reengineering approach for reducing costs and creating efficiency by consolidating multiple organizations, networks, systems, platforms and processes into one. The Concept of OneSM is not just about technology. It is also about the leadership and discipline of an organization to simplify and consolidate. • Reduced cycle times • Streamlined ordering • Optimized network efficiency • Simplified e-servicing • Improved service quality
Operator / Telco Perspective IP Solutions IP Backbone Transmission Network IP-VPN V.A.S.
Managed Shared Services are the Future of Profitability High Applications Provisioning Platform Services E-Commerce Managed Security & Network Services Margin Data Center Space & Basic Hosting Low L2/L3 Connectivity Complexity Low High
EVPN Differentiated Classes of Service • Real Time Services • Designed to carry real time traffic • VoIP CoS 1 Real Time • Interactive data that is transit time and packet loss sensitive • Designed to carry premium business applications • Video and multi-media applications • Database Application : Oracle, SAP, DB2, ... CoS 2 High • Transit time sensitive or bursty data • Designed to carry standard business applications • Business/Commercial Applications • Intranet based Web Applications CoS 3 Standard • File transfer and batch • Designed to carry general business applications • FTP, TFTP, web browsing • Mail and database replication CoS 4 Best Effort
Managed Shared Services are the Future of Profitability High Streaming Video Video Conferencing FTP Transfer People Soft SAP eMail with Attachment Bandwidth Requirements Voice Text eMail Low Latency Sensitivity Low High
Customer Sites Business Partner Supplier Employees Visibility into Application Performance Availability of Application Infrastructure Predictable Application Performance Enterprise Networking Client Needs Drive 3 Major Requirements Customers Partners Enterprise Networking MPLS IP Infrastructure Hosting VPN Storage Business Applications Managed Services ICD Security Services MPLS IP Infrastructure Suppliers Employees
Vision Provision and Manage IP Services in a Seamless Manner – from Application to Transmission
Missions • Provide World-class IP Consulting, Solutions & Services to Enterprise Customers in Southern and Eastern Europe, the Middle East and Africa (SEEMEA) • Promote and Deliver AT&T’s Products and Services in SEEMEA • Expand AT&T’s Global Network Reach in SEEMEA
Managed Hosting Services • Professional Services • Local Service • Provider • Support & Managed Services Customer Centric Customer
Proximity to Customers Beirut