Randall Marcinko – President & COO Nstein Technologies, Inc. www .nstein.com

1. InfoToday 2003 CAI & Smart Taxonomies Randall Marcinko – President & COONstein Technologies, Inc. www.nstein.com

2. Isn’t it about:“Finding the Answers?” Content is the Kingdom Taxonomies are the Keys Randall Marcinko – President & COONstein Technologies, Inc. www.nstein.com

3. Information Retrieval…

4. Information Retrieval… Edge-Notch cards…….

5. Information Retrieval…

6. Super Computers Information Retrieval… UNIVAC

7. Information Retrieval… FULLTEXT KEYWORD

8. Traditional Search & Retrieval

9. Locate content repository Execute complex search strategy

10. Retrieve Document / Citation The COST

11. INDEXING PROVIDED THE POWER

12. ENGLISH document • on the characteristics of Dogs The Malamute has a double coat, which is a woolly undercoat and longer guard hair. They shed relatively light with the exception of twice a year when they "Blow" their entire undercoats. The amount of hair that is blown is incredible, but it's only twice a year. The coarse guard hair help to keep a Malamute fairly clean and dry. The double coat provides excellent protection in the northern climates. During the summer months care must be giving to ensure that a dog is not over taxed because of the heaver coat. We live in Wisconsin and when the temperature is near zero our girl just loves to play and go for walks. When the temperature reaches the nineties you can't get her away from the air conditioner. CHIEN DOG HUND MALAMUTE

13. Search & Retrievalon the WEB?

14. Earnings? Who needs earnings? We have content! Retrieval? Who needs retrieval? We have content!

19. Search Engines ARE: • Fast and Easy to implement. • So Easy to implement that the average college student can implement a search engine to search hundreds of Gigabytes of data from his/her dorm room in a few hours with a modest hardware and software. • Designed to Match Keywords AccuratelyandRapidly • They do not interpret meaning • Fraught with Major Shortcomings: • uselessly high recall & low precision • failure to discover meaningful differences and similarities among concepts • inability to interact with the user in a conversation and assess aboutness • Results are often out of sync with the user’s expectations

20. Web Search begotFast & Powerful But recall soared and precision all but disappeared

21. Whether DIALOG or GOOGLE… President Bush + Blair + Fox Search Results 1 - 10 of about 59,700. Search took 0.21 seconds The Australian Network for Plant Conservation Inc. (ANPC) based inBlair Park brings together over 400 members who are interested in helping to save Australia's native plant heritage. Members include state and national conservation agencies, local government, other government agencies, botanic gardens, zoos and industry groups. We are seeking new members and if your organisation is involved in plant conservation, we invite you to contact the ANPC president. Bush regeneration groups, native plant growers, researchers, individuals and other community groups from Australia or overseas are especially invited to participate. Georges Fox, president of the ANPC

22. Whether DIALOG or GOOGLE… President Bush + Blair + Fox Search Results 1 - 10 of about 59,700. Search took 0.21 seconds The Australian Network for Plant Conservation Inc. (ANPC) based in Blair Park brings together over 400 members who are interested in helping to save Australia's native plant heritage. Members include state and national conservation agencies, local government, other government agencies, botanic gardens, zoos and industry groups. We are seeking new members and if your organisation is involved in plant conservation, we invite you to contact the ANPC president. Bush regeneration groups, native plant growers, researchers, individuals and other community groups from Australia or overseas are especially invited to participate. Georges Fox, president of the ANPC

23. Aren’t we supposed to beFinding ANSWERS?

24. TAXONOMIES STILL provide the key Taxo TIGER

25. Taxo F Library Research Taxo E Chemical Research Corporate Content Taxo A Taxo D Taxo B Taxo C Competitive Intelligence Publications Business Research Medical Research The Information Professional uses taxonomies

26. MeSH Taxonomy NEWS Taxonomy • Anatomy • Organisms • Inventoriages [B01] • Vetebrates [B02] • Bacteria [B03] • Viruses [B04] • Algae and Fungi [B05] • Plants [B06] • Archaea [B07] • Diseases • Chemical and drugs • … • Accidents and weather • Arts and culture • Home • Criminality and justice • Business • Industries and services • Chemical industries • Insurance • Telecommunications • Politics and government • … EXAMPLE #1 EXAMPLE #2 Taxonomies—Hierarchical and Facetted… IPTC Taxonomy Hierarchical

27. Facetted Classification… Cabernet Zinfandel Chardonnay Grape Rutherford Kendall Jackson Beringer Vineyard Color Flavors Walnuts Avocados Blackberry Country Price Deep Red Light Red Etc. USA South Africa Australia $5-$10 $10-$25 $25-$50

28. News Taxonomy

29. Psychological Taxonomy

30. Execute a simple search

34. Can Documents be DISINTERMEDIATED in the process of FINDING ANSWERS?

35. Chemical Spills THE ANSWERS