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Toward a Unified Web Presence for your Library

Toward a Unified Web Presence for your Library. Web Manager’s Academy. Marshall Breeding Vanderbilt University Library Founder and Publisher, Library Technology Guides http://www.librarytechnology.org/ http://twitter.com/mbreeding. October 21, 2012. Therapy for your Library Web site.

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Toward a Unified Web Presence for your Library

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  1. Toward a Unified Web Presence for your Library Web Manager’s Academy Marshall Breeding Vanderbilt University Library Founder and Publisher, Library Technology Guides http://www.librarytechnology.org/ http://twitter.com/mbreeding October 21, 2012

  2. Therapy for your Library Web site • Diagnosing the patient • Split personalities? • Schizophrenic? • Fragmented? • Integrated and reasonably healthy? • Enlightened?

  3. Disjointed interfaces for information and service delivery? • Silos Prevail • Books: Library OPAC (ILS module) • Articles: Aggregated content products, e-journal collections • OpenURL linking services • E-journal finding aids (Often managed by link resolver) • Subject guides (e.g. SpringshareLibGuides) • About the Library… • Local digital collections • ETDs, photos, rich media collections • Metasearch engines • All offered in separate containers

  4. Search? • How many search boxes are offered and what do they do? • Online Catalog? • Discovery Interface? • Web site content? • Article databases? • Federated Search • Do users know what kind of results to expect?

  5. Delivering a consistent and coherent experience • Look and Feel • Branding / Sub-branding • Parent institution – Library – Branches and departments • Authentication / single sign-on • Integrated Personality / non-schizophrenic • Smooth over complexities on the back with more seamless presentation layer

  6. Complex Library Infrastructure • Integrated Library System • Online Catalog • OpenURL Link Resolver • Digital Asset Management Systems • Institutional Repositories • Electronic Theses and Dissertations • Electronic Resource Management • Institutional / Library Web site • Web Content Management System • Authentication Services

  7. Thinking about the User Does your library’s Web presence have a presentation layer that manages all aspects of end-user experience or does it simply hand users off from one interface to another as they muddle through your Web site?

  8. Examples: Unified or not? Amazon.com Harvard University http://lib.harvard.edu/ Walter Reed Army Hospital Library http://www.wramc.amedd.army.mil/Professionals/library/ Nashville Public Library http://www.library.nashville.org/ Phoenix Public Library http://www.phoenixpubliclibrary.org/

  9. Tools and Techniques Consistent branding and design Shared style sheets among applications Web content management system Integrate functionality of other components through plug-ins, widgets, Web services Avoid direct hand-offs Unified presentation framework Drupal with plug-ins Specialized library tools: BiblioCommons, SOPAC, Axiel Arena, Infor Iguana, etc

  10. Library Web Presence Public Interfaces: Presentation Layer SubjectGuides Integrated Library System Library Web site Article, Databases,E-Book collections

  11. Unified Search Model ILS Data Search: Digital Collections Discovery Index Search Results Web site data … ConsolidatedIndexes of Articles User Contributed Content

  12. New Library Management Model Unified Presentation Layer Search: Self-Check /Automated Return Library Services Platform ` Digital Coll Search Engine Consolidated index Discovery Service ProQuest API Layer StockManagement EBSCO … Enterprise ResourcePlanning Smart Cad / Payment systems JSTOR LearningManagement AuthenticationService Other Resources

  13. Resource Discovery Layer Products Web Manager’s Academy Marshall Breeding Director for Innovative Technology and Research Vanderbilt University Library Founder and Publisher, Library Technology Guides http://www.librarytechnology.org/ http://twitter.com/mbreeding March 20, 2012

  14. Discovery Products http://www.librarytechnology.org/discovery.pl

  15. Decoupled from ILS

  16. Discovery Interface ILS Data Digital Collections Search: Local Index ProQuest Search Results EBSCOhost MetaSearch Engine … MLA Bibliography ABC-CLIO Real-time query and responses

  17. Differentiation in Discovery • Products increasingly specialized between public and academic libraries • Public libraries: emphasis on engagement with physical collection • Academic libraries: concern for discovery of heterogeneous material types, especially books + articles + digital objects

  18. Discovery from Local to Web-scale • Initial products focused on technology • AquaBrowser, Endeca,Primo, Encore,VuFind • Mostly locally-installed software • Current phase focused on pre-populated indexes that aim to deliver Web-scale discovery • Summon (Serials Solutions) • WorldCat Local (OCLC) • EBSCO Discovery Service (EBSCO) • Primo Central • Encore with Article Integration

  19. Web-scale Discovery ILS Data Digital Collections Search: ProQuest EBSCOhost Search Results Consolidated Index … MLA Bibliography ABC-CLIO Pre-built harvesting and indexing

  20. State-wide Discovery ILS Data Vanderbilt Digital Collections Search: EBSCO ILS Data: Nashville Public Search Results Consolidated Index … ILS Data: UTK ILS Data: Tinn-Share Pre-built harvesting and indexing

  21. Encore Synergy ILS Data Digital Collections Search: Local Index ProQuest Local Index Results … EBSCOhost Remote Search Results … MLA Bibliography Web Services Local Index Results ABC-CLIO

  22. Social Discovery ILS Data Search: Digital Collections Local Index Search Results Web site data … User Contributed Content

  23. Some Examples VuFind Villanova University http://library.villanova.edu/ BiblioCommons http://epl.bibliocommons.com/ Summon Dartmouth College Library http://library.dartmouth.edu/

  24. Making Library Content Discoverable: Search Engine Optimization Web Manager’s Academy Marshall Breeding Director for Innovative Technology and Research Vanderbilt University Library Founder and Publisher, Library Technology Guides http://www.librarytechnology.org/ http://twitter.com/mbreeding March 20, 2012

  25. Search Engine Optimization • Important to ensure that unique content on your site will be findable by through search engines, especially Google • General principles: • clear and valuable content • Optimize for real users • Don’t try to game the system • Good coding and metadata important

  26. Coding for findability • <title> tag: short and unique descriptive title • <description> summary of content, peppered with keywords • <h1><h2> tags lightly indexed • Search engines will attempt to find key content on pages in the absence of meta tags • Pages will be punished if meta tags and content are inconsistent

  27. Article posted

  28. HTML Source

  29. Google Webmaster Tools

  30. Google Webmaster Tools

  31. Google Search Results

  32. Google Analytics

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