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Total Web Presence

how to create a total web presence

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Total Web Presence

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  1. Building Your Marketing System Your instructors: Eman Bu-Rashid

  2. Strategy before tactics • Fill your marketing hourglass • Publish educational content • Create a total web presence • Use a lead generation trio • Make selling a system too • Live by the calendar Marketing is a System

  3. Step 4 Total Web Presence Hub and Spokes

  4. Nobodywantsto read your blog

  5. Blogging basics • Configure WordPress.org • Premium or custom theme (design) • Pages, posts and comments • Plugins and widgets • RSS feed - subscribe

  6. SEO cupcake Social Links Keywords Content

  7. Keyword research Body of content work and SEO research

  8. Keyword research • Ask your clients what they search • freekeywords.wordtracker.com • adwords.google.com/select/ KeywordToolExternal

  9. Study competitors • Website Grader • RankChecker • Seo Toolbar • Alexa Toolbar

  10. Best practices • Read, follow, and listen • Write what people search • Feed the spiders often • Engage your comment community • Audio, video, images • Amplify your message

  11. The listening station Alerts Customers Brand mentions Competition Leading stories Media stalking Content

  12. Listening station tools Google Alerts Google Reader Search.twitter Social CRM (Reportative) Alerts

  13. Photos and Video • Photos • Videos • Slides – Slideshare.net

  14. Total Web Presence Hub and Spokes

  15. YOUR TURN Action steps: Review website for content additions Consider adding/using a blog Create listening station Start promoting content in social networks Create and optimize social media profiles Create list of bloggers for potential guest posts

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