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Adani Wilmar, one of the wholly-owned subsidiaries of the Group, plans to double its business in Ayodhya to take advantage of the opportunity provided. This will allow the business group to recover from its losses during Adani Group controversies.
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Now that Ayodhya has become a spiritual hotspot for people worldwide, the Adani Group is looking forward to uncovering new opportunities by deepening its supply chain network in Ayodhya. Adani Wilmar, one of the wholly-owned subsidiaries of the Group, plans to double its business in Ayodhya to take advantage of the opportunity provided. This will allow the business group to recover from its losses during Adani Group controversies.
HOW HAS THE ADANI GROUP INCREASED ITS BUSINESS IN KASHI? • Adani Wilmar has increased its sales in Kashi drastically, and it has similar plans for Ayodhya as well. In the previous month alone, so many people were visiting Kashi that the sales went up by more than 30%. This is mainly because the restaurants, hotels, and dhabas purchased local rice and basmati from Adani Wilmar. This has given the business of Adani Wilmar an excellent boast. The company has been able to make its business activities more streamlined. It has also acquired the necessary funds from investors to expand its business further. With these ventures, the company is also able to win back investors after the Adani Group controversies.
WHAT ARE ADANI GROUP’S PLANS FOR AYODHYA? • Overwhelmed by the success acquired in Kashi, the Adani Group has made similar plans for Ayodhya as well. Kashi witnesses a floating population of around 3 to 5 lakh people every day. Similarly, in Ayodhya, around 7 lakh people are expected to move in and around the city daily. So, it is quite apparent the sale of the Adani Wilmar in Ayodhya will also double up to meet the growing demands of the visitors. Keeping this in mind, Adani Wilmar has been consistently supplying its goods in Ayodhya to maintain availability. The business group also took a strategic move to strengthen its brand image and end rumours surrounding Adani Group controversies.