1 / 52

Welcome to our webinar The presentation will start shortly

For financial advisers only Not for use with customers. Welcome to our webinar The presentation will start shortly. Welcome to our webinar Using Social Media. Stuart Wilson Head of Marketing LV= Retirement Solutions. Pete Matthew – MeaningfulMoney.tv Managing Director Jackson Wealth. 2.

adanne
Download Presentation

Welcome to our webinar The presentation will start shortly

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. For financial advisers only Not for use with customers Welcome to our webinar The presentation will start shortly

  2. Welcome to our webinar Using Social Media Stuart Wilson Head of Marketing LV= Retirement Solutions Pete Matthew – MeaningfulMoney.tv Managing Director Jackson Wealth 2

  3. Agenda Using Social Media • Introductions & housekeeping • Learning objectives • Using Social Media • Summary/further info • Q&A • Close 3

  4. Housekeeping Using Social Media 4

  5. Learning Objectives Using Social Media • Identify the main social media networks, and understand their relative strengths and merits • Navigate the compliance issues when using social media • Understand how quality content is the new differentiator in marketing and how this translates to willing readers/viewers and advocates • Create a strategy to ensure intentions for the use of social media are met • Identify how to ‘hit the ground running’ when getting involved with social media for the first time • Identify the main social media networks, and understand their relative strengths and merits • Navigate the compliance issues when using social media • Understand how quality content is the new differentiator in marketing and how this translates to willing readers/viewers and advocates • Create a strategy to ensure intentions for the use of social media are met • Identify how to ‘hit the ground running’ when getting involved with social media for the first time 5

  6. Attendee feedback Using Social Media 40% unsure of its business value 6

  7. Stuart Wilson Head of Marketing LV= Retirement Solutions Pete Matthew – MeaningfulMoney.tv Managing Director Jackson Wealth Using Social Media 7

  8. Using Social Media in FS A topic too large for 40 minutes! • What is/are Social Media? • Why should you bother? • How do you get started? 8

  9. A Brief Bio of a university dropout (It never did me any harm…) 9

  10. A Brief Bio of a university dropout (It never did me any harm…) 10

  11. A quote from some strangers Who are now clients “Having watched several of your videos, we feel like we know you and can trust you. Will you work with us?” Mark & Chris Meakings, Bexhill-on-Sea 11

  12. What is Social Media? 12

  13. What is Social Media? Yes, I know, that’s a grammatical dog’s dinner • The clue is in the name: • SOCIAL • Media = more than one medium • Not the same as traditional broadcast media • Much more than Facebook and Twitter 13

  14. A brief history of the internet Web 1.0 • Websites were static brochures • No interaction (unless you were a nerd) • Only those same nerds knew how to build sites 14

  15. A brief history of the internet Web 2.0 • CMS systems meant anyone could maintain a site • Blogger – 1999, bought by Google in 2003 • Wordpress released in 2003 • Now anyone could curate and create content • Now you can interact like never before • Forums and comments • LinkedIn – 2003 • Facebook – 2004 • Twitter - 2006 15

  16. What an opportunity! We live in exciting times… • There are no gatekeepers • Instant feedback • You can create a tribe of loyal friends and followers • The potential audience is enormous (and/or local) • People’s appetite for content is insatiable 16

  17. Creating an online strategy How to do the internet thing right 17

  18. Home bases and embassies 18

  19. Home bases and embassies 19

  20. Creating an online strategy Key considerations • The time you have • What you want out of the process • Your ability/desire to learn 20

  21. Your Home Base It’s where the magic happens Set up a blog or find out how to update yours Need help? Watch the LV= webinar on May 24th with Gareth Thompson of [codepotato] 21

  22. Your Home Base It’s where the magic happens It’s all about… THE CONTENT 22

  23. The HOW Or, the section of threes 23

  24. Three things any content must do Inform Entertain Inspire to action (ideally all three) 24

  25. Three types of online content Written Blog Audio Podcast Video 25

  26. Written Blogs: Three Pros Low barrier to entry Editable afterwards SEO-friendly 26

  27. Written Blogs: Three Cons Lots of competition Easy to start, hard to maintain Writing is an art 27

  28. Audio Podcasts: Three Pros Just like chatting Very little competition Convenient for consumption 28

  29. Audio Podcasts: Three Cons Technically more challenging Difficult to edit once posted Less SEO-friendly 29

  30. Video: Three Pros Consumers see the whole ‘you’ Use graphics for emphasis Arguably the most engaging 30

  31. Video: Three Cons Most technically challenging Difficult to edit once posted Attention-intensive 31

  32. Online Content: Three Do’s Be consistent Write/Talk about what you know Stay on-message 32

  33. Online Content: Three More Do’s Use social networks Engage via comments Get your own domain 33

  34. Online Content: Three Don’ts Don’t spam your consumers Don’t pitch too high Don’t preach 34

  35. Example: Written Blog 35

  36. Example: Podcast 36

  37. Example: Video 37

  38. Online Content: Three Objections Online content = indiscriminate leads I don’t have the time There’s nothing new to say 38

  39. Embassies Facebook Twitter LinkedIn Google+ 39

  40. Embassies Instagram Pinterest Tumblr Flickr 40

  41. Embassies: The secret sauce Community Search Lists/Groups 41

  42. Three fantastic resources: PLATFORM Get Noticed in a Noisy World Michael Hyatt 42

  43. Three fantastic resources: Copyblogger.com 43

  44. Three fantastic resources: 44

  45. Final Thoughts What do you like? Focus your efforts Enjoy! 45

  46. Email: pete@petematthew.com 46

  47. Learning Objectives Using Social Media • Identify the main social media networks, and understand their relative strengths and merits • Navigate the compliance issues when using social media • Understand how quality content is the new differentiator in marketing and how this translates to willing readers/viewers and advocates • Create a strategy to ensure intentions for the use of social media are met • Identify how to ‘hit the ground running’ when getting involved with social media for the first time • Identify the main social media networks, and understand their relative strengths and merits • Navigate the compliance issues when using social media • Understand how quality content is the new differentiator in marketing and how this translates to willing readers/viewers and advocates • Create a strategy to ensure intentions for the use of social media are met • Identify how to ‘hit the ground running’ when getting involved with social media for the first time 47

  48. LV= Webinar Using Social Media Questions & Answers 48

  49. LV= Webinar Summary/further information • Other info • Webinar recordings • Podcasts • Guides http://retirementcentre.lv.com 49

  50. LV= Webinar Summary/further information • Feedback & Questions 50

More Related